Jamtland Campaign Visualizations by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Competition Category.
GoldComputer Graphics· 2023
Jamtland Campaign Visualizations
Client: Visuals By Nor
Golden A' Design Award Winner in Computer Graphics Category
Verified Award Winner
Verify Award Status for #147285The Design
About Jamtland Campaign Visualizations
The client wanted to showcase their brand's connection to the natural surroundings of Jamtland, Sweden. The agency used 3D modeling and visualization to recreate plant species and biomes from the region. They conducted extensive research and reference collection to ensure accurate depiction of the plants and incorporated the client's brand colors as a backdrop. The resulting imagery effectively conveyed the client's focus on natural, sustainable practices and their close connection to nature, allowing the viewer to associate the product line with these positive attributes.
The Recognition
About the Golden A' Design Award
Jamtland Campaign Visualizations is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Jamtland Campaign Visualizations is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Jamtland Campaign Visualizations creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle behind our design was to effectively communicate the client's brand values, which are deeply rooted in their connection to the region of Jamtland. Our inspiration came from the diverse biomes and flora found in the region, which we used as the basis for our floating compositions.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus in designing this work was to create captivating and accurate visual representations of the diverse biomes and flora from the region. We aimed to showcase the client's products as the focal point within these natural settings, emphasizing the brand's commitment to sustainability and its connection to the environment. By incorporating the client's brand colors as backdrops and using procedural 3D modelling and rendering techniques, we sought to achieve a harmonious balance between the natural elements and the products, ultimately creating visually appealing and meaningful campaign visualizations.
What are your future plans for this award winning design?
The future plans for these designs are now in the hands of the brand, as our part of the job is complete. We created these visualizations for the brand's launch of their new branding and package design. We are confident that our work will enhance their marketing efforts and effectively showcase their connection to the Jamtland region and nature.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
- Dimensions & Packaging
- All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
- Tags
- 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
- Production Technology
- For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
- Design Challenge
- This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
- Research
- The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
- Inspiration
- The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
- Project Duration
- The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
- Operation Flow
- It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
- Team Members
- Tom Linden
Vita Li - Image Credits
- Copyright © 2023 Visuals By Nor. All Rights Reserved.
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