Bronze Luxury Design · 2023
Gamma Private Bank
by Victor Weiss
- A' Design Award 2023 Bronze Winner in Luxury Design
- Awarded April 15, 2023
- CLIENT: Victor Weiss
- Estimated Number of Design Views: 51,712
- Verification code 286F6BB2C3 · Verify this award
About Gamma Private Bank
Gamma is a private bank designed as an invitation-only club for wealth management. Membership is granted through a detailed methodology and evaluation of assets. The design respects the classic touch points of an antique bank and adds modern facilities. The work includes naming, brand strategy, visual identity, product development, architecture and graphic design. Each new member receives a signature package with a gold coin that opens the Gamma Club, a box of cigars and a rhodium pen. The aim is to preserve human interaction in a digital society.
Press Kit
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.