Bronze Graphics, Illustration and Visual Communication Design · 2023
Victor Weiss Visual Identity
by Victor Weiss
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Victor Weiss
- Estimated Number of Design Views: 12,358
- Verification code 509BCA7797 · Verify this award
About Victor Weiss Visual Identity
Victor Weiss is a visual identity created for a design studio. The logo is a monogram that combines the letters V and W in an outlined serif style. The brand pattern was formed by taking the letters of the slogan Be Exclusive and spreading them in an organic, almost random order, mixing outlined and filled letters. Printed items include business cards and postal pieces on black paper, produced by letterpress with hot stamping and closed with a wax seal. The identity was developed to express sophistication and exclusivity.
Press Kit
- Unique Properties
- The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
- Dimensions & Packaging
- Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)
Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope
Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)
Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945. - Tags
- Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
- Design Challenge
- How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
- Project Duration
- Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.
- Research
- The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order. - Inspiration
- Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.