Better Bodies Hi Brand Identity

Better Bodies Hi Brand Identity
by Takahiro Eto

• Awarded April 15, 2022
• CLIENT: Better Bodies Hi
• 324.530

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.