Ancora Brand Identity

Ancora Brand Identity
by Keiichiro Yanagi

• Awarded April 15, 2023
• CLIENT: Harajuku Design Inc.
• 23.899

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.