Ancora Brand Identity by Keiichiro Yanagi - Harajuku Design Inc. Is Granted the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design

Keiichiro Yanagi - Harajuku Design Inc. honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category for Ancora Brand Identity by Keiichiro Yanagi - Harajuku Design Inc., designed for Harajuku Design Inc.. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Platinum A' Design Award Explained

The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Regarding Ancora Brand Identity

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

About Keiichiro Yanagi - Harajuku Design Inc.

Harajuku DESIGN Inc. is a branding company based in Harajuku, Tokyo. We view branding as a way to increase the value of the company or product and create an unwavering bond with our customers that goes beyond business. While creating new visions and identifying the challenges facing companies, we intergrate all fields of PR, ad-tech and creative throughout our work with a neutral perspective, in order to link vision and communication properly, which is the key to a successful branding. Based on this vision, we provide a full range of services from brand consulting to marketing strategy planning, creative direction, and production.

Award Record

This recognition makes Keiichiro Yanagi - Harajuku Design Inc. a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/146124
A' Design Award Page: https://competition.adesignaward.com/146124
Media Showcase: https://www.designnewsroom.com/!146124
Laureate Profile: https://designers.org/d/338595
Further Information from the Laureate: https://harajuku-design.co.jp/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Ancora Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: White Smoke, Dark Gray, Gainsboro, Silver and Dim Gray
Images: 5
Client: Harajuku Design Inc.

The Recognition

Laureate: Keiichiro Yanagi - Harajuku Design Inc.
Country: Japan
Recognition: Platinum A' Design Award
Edition: 2022 - 2023
Design ID: #146124

Credits

Team: Keiichiro Yanagi, Joséphine Grenier, Yuka Minamino, Ryusei Sakurai, Takashi Takayama, Minoru Aoishi and Miho Nishikawa

Design Details

Unique Properties: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Inspiration: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Research: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Realization and Technology: Many materials were used in the creation of the product and package.
Operation and Interaction: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Project Duration and Location: The store opened in March 2020. Located in Tokyo, Japan.
Specifications: The size may vary because there are different types of products.