Skip to content
Avameow Communication Game by Anqi Liu

Avameow Communication Game by Anqi Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award in Electronic and Video Game Design Competition Category.


IronVideo Game· 2023

Avameow Communication Game

by Anqi Liu

Client: DG-Meteor

A' Design Award Winner in Video Game Category

73,433

Verified Award Winner

Verify Award Status for #148275

Colors

The Design

About Avameow Communication Game

Avameow is a mobile game and digital product. The game was an adaptation of the tale of King Arthur, which is featured in the board game The Resistance, Avalon, which also inspired this story. Avameow allows players to role-play as a cat knight or minion and travel on adventures both online and in-person with friends and family.

The Recognition

About the A' Design Award

Avameow Communication Game is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Avameow Communication Game is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Avameow Communication Game is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

AVAMEOW was born out of a need for a fun, interactive, and digital solution during the pandemic when traditional board games like "The Resistance: Avalon'' could no longer be played with friends in person. The concept of a digital, conversational strategy party game emerged, incorporating the classic legend of King Arthur and reimagining it as the tale of King Meowthur. This innovative game offers a unique and exciting adventure that can be played both locally with friends in the same room and online with friends in chat rooms.

What has been your main focus in designing this work? Especially what did you want to achieve?

What sets AVAMEOW apart from other social games is its versatility and customization options. The game offers two modes of play, allowing players to participate both in person and online. The game also features a default story narrative and a timed clock, making it easier for players to participate without the need for a host. It also accommodates different communication preferences, as players can choose to type or use audio chat as part of its accessible design. With the basic mechanic accommodating 5 to 10 players, it is suitable for small to medium-sized groups. However, the custom mode takes the experience to the next level by allowing players to create their own stories and adventures, making it a great option for those seeking a more personalized and unique experience. With its highly customizable features, AVAMEOW provides an enjoyable and bonding experience for friends and family.

What are your future plans for this award winning design?

With its social capabilities, AVAMEOW offers a unique solution for people who are unable to meet in person, particularly during times such as the pandemic. The game's focus on bonding and social interaction makes it a great way to bring families and friends closer together, or for new friends to form. Whether playing locally or online, AVAMEOW provides a social adventure that is designed to bring people closer, encouraging laughter, and creating lasting memories. This digital conversational strategy party game is a great way to bond and have fun with friends and family.

Later on, we are going to add more reward systems for players to increase the connection between players who don't know each other.

Read the Full Interview

Grand Interview

Your innovative adaptation of King Arthur's legend in Avameow Communication Game bridges classic storytelling with modern gaming - could you share the creative journey that led to reimagining these medieval tales through the lens of feline characters?

Avameow was born during the pandemic when we were all stuck at home, missing our friends and those fun board game nights. A lot of us on the team spent that time with our cats, who became the stars of our days (and nights). That’s when the idea hit us—what if our cats could take on the roles we used to play in those games? That’s how the characters came to life, inspired by our own cats. The medieval theme came naturally since Richan, our illustrator and animator, is super into medieval manuscript art and animal bestiaries. Combining those elements gave us the perfect mix of whimsy and adventure to create King Meowthur’s world in Avameow.

The pandemic-inspired development of Avameow Communication Game presents a fascinating evolution from traditional board games to digital platforms - how did this transition influence your approach to maintaining the social dynamics and player interactions that make The Resistance: Avalon so engaging?

We wanted to keep that classic board game vibe alive, even though we were taking it digital. A lot of the magic in The Resistance: Avalon comes from the interaction between players, and we didn’t want to lose that. Angie, our UX designer, worked hard to make sure the app was super easy to use. She designed everything to feel intuitive, so players could just focus on the adventure without getting bogged down in navigating menus. We also added a virtual guide to keep the game flowing and make sure players could jump straight into the fun—just like you would with a physical game host.

Avameow Communication Game's highly autonomous system allows players to create custom storylines alongside the legend of King Meowthur - what inspired this decision to empower players with narrative control, and how does it enhance the social gaming experience?

We’ve always believed everyone has a little storyteller inside them! Avameow is built around conversations, so it made sense to let players shape the stories they tell. The base storyline is simple—find your team and work together to save King Meowthur—but every game ends up being different because of how players interact. We thought, why stop there? By giving players the tools to create their own storylines, we’re handing them the reins. The automated game flow handles the structure, so players can focus on having fun and getting creative with their adventures.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Avameow offers a fun and engaging experience for social gatherings, bringing people together through strategy-based conversations and overcoming challenges as a team. This game is a contemporary adaptation of the popular board game "The Resistance: Avalon," adapted for a mobile audience. Whether you are looking to strengthen relationships with loved ones or seeking an exciting form of entertainment, Avameow is the perfect journey for those who want an enjoyable and thrilling adventure.
Dimensions & Packaging
Ios system 390 x 844.
Tags
Social Game, Party Game, Accessibility Design, Making Friend, Game Design, Game
Production Technology
The product interface and work flow were developed in Figma. Conceptually for Ios and Android systems based on the Unity engine.
Design Challenge
Avameow is more than just a game, it's a social platform where friends can come together to share an adventure or make new friends along the way. Unlike other conversational social games, Avameow boasts a highly autonomous system that provides not only a familiar and beloved legend of King Meowthur, but also gives players the option to create their own custom storylines. This opens up an exciting world of possibilities, allowing players to explore their own unique adventures and experiences.
Avameow is a social platform that offers a new approach to the party game genre. Its highly autonomous system provides a legend of King Meowthur and allows players to create custom storylines. The game's charming animation style, inspired by medieval art, features various types of cats. Avameow is ideal for people unable to meet in person and provides a unique solution for bonding with family and friends. Whether playing locally or online, Avameow encourages laughter and creates lasting memories. This digital strategy party game is a great way to have fun and bond with loved ones. With its social capabilities, Avameow offers a unique solution for people who are unable to meet in person, particularly during times such as the pandemic. The game's focus on bonding and social interaction makes it a great way to bring families and friends closer together, or for new friends to form. Whether playing locally or online, Avameow provides a social adventure that is designed to bring people closer, encouraging laughter, and enjoying an adventure together.
Research
Avameow offers versatile and customizable gameplay, with in-person and online modes, a default story, and a timed clock. It accommodates different communication preferences, including audio chat, further enhancing its accessible design. The custom mode takes the experience to the next level by allowing players to create their own stories and adventures, making it a great option for those seeking a more personalized and unique experience.
Inspiration
Avameow was born out of a need for a fun, interactive, and digital solution during the pandemic when traditional board games like "The Resistance: Avalon'' could no longer be played with friends in person. The concept of a digital, conversational strategy party game emerged, incorporating the classic legend of King Arthur and re-imagining it as the tale of King Meowthur. This innovative game offers a unique and exciting adventure that can be played both locally and online.
Project Duration
The project started in January 2022 in Boston and finished in February 2023 in Boston.
Operation Flow
With the option to communicate using text or audio, players can immerse themselves in the game's interactive and animated world. They have the opportunity to role-play as a cat in the legend of King Meowthur, bringing the story to life and adding an extra layer of fun and excitement to the game. Avameow provides a platform for friends to come together and enjoy their time, even if they're unable to meet in person. This digital conversational strategy party game is a great way to bond and have fun with friends and family.
Patents
© 2023 Anqi Liu and Yangyuchen Li. All rights reserved.
Image Credits
Image #No1 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No1 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No2 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No2 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No3 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No3 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No4 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No4 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No5 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No5 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2022
Video : Illustrator / animator Yangyuchen (Richan) Li 2023
Video : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate