Iron Electronic and Video Game Design · 2023
Avameow Communication Game
by Anqi Liu
- A' Design Award 2023 Iron Winner in Electronic and Video Game Design
- Awarded April 15, 2023
- CLIENT: DG-Meteor
- Estimated Number of Design Views: 71,723
- Verification code 382319F7C2 · Verify this award
About Avameow Communication Game
Avameow is a mobile game and digital product. The game was an adaptation of the tale of King Arthur, which is featured in the board game The Resistance, Avalon, which also inspired this story. Avameow allows players to role-play as a cat knight or minion and travel on adventures both online and in-person with friends and family.
Press Kit
- Unique Properties
- Avameow offers a fun and engaging experience for social gatherings, bringing people together through strategy-based conversations and overcoming challenges as a team. This game is a contemporary adaptation of the popular board game "The Resistance: Avalon," adapted for a mobile audience. Whether you are looking to strengthen relationships with loved ones or seeking an exciting form of entertainment, Avameow is the perfect journey for those who want an enjoyable and thrilling adventure.
- Dimensions & Packaging
- Ios system 390 x 844.
- Tags
- Social Game, Party Game, Accessibility Design, Making Friend, Game Design, Game
- Production Technology
- The product interface and work flow were developed in Figma. Conceptually for Ios and Android systems based on the Unity engine.
- Design Challenge
- Avameow is more than just a game, it's a social platform where friends can come together to share an adventure or make new friends along the way. Unlike other conversational social games, Avameow boasts a highly autonomous system that provides not only a familiar and beloved legend of King Meowthur, but also gives players the option to create their own custom storylines. This opens up an exciting world of possibilities, allowing players to explore their own unique adventures and experiences.
Avameow is a social platform that offers a new approach to the party game genre. Its highly autonomous system provides a legend of King Meowthur and allows players to create custom storylines. The game's charming animation style, inspired by medieval art, features various types of cats. Avameow is ideal for people unable to meet in person and provides a unique solution for bonding with family and friends. Whether playing locally or online, Avameow encourages laughter and creates lasting memories. This digital strategy party game is a great way to have fun and bond with loved ones. With its social capabilities, Avameow offers a unique solution for people who are unable to meet in person, particularly during times such as the pandemic. The game's focus on bonding and social interaction makes it a great way to bring families and friends closer together, or for new friends to form. Whether playing locally or online, Avameow provides a social adventure that is designed to bring people closer, encouraging laughter, and enjoying an adventure together. - Project Duration
- The project started in January 2022 in Boston and finished in February 2023 in Boston.
- Operation Flow
- With the option to communicate using text or audio, players can immerse themselves in the game's interactive and animated world. They have the opportunity to role-play as a cat in the legend of King Meowthur, bringing the story to life and adding an extra layer of fun and excitement to the game. Avameow provides a platform for friends to come together and enjoy their time, even if they're unable to meet in person. This digital conversational strategy party game is a great way to bond and have fun with friends and family.
- Research
- Avameow offers versatile and customizable gameplay, with in-person and online modes, a default story, and a timed clock. It accommodates different communication preferences, including audio chat, further enhancing its accessible design. The custom mode takes the experience to the next level by allowing players to create their own stories and adventures, making it a great option for those seeking a more personalized and unique experience.
- Inspiration
- Avameow was born out of a need for a fun, interactive, and digital solution during the pandemic when traditional board games like "The Resistance: Avalon'' could no longer be played with friends in person. The concept of a digital, conversational strategy party game emerged, incorporating the classic legend of King Arthur and re-imagining it as the tale of King Meowthur. This innovative game offers a unique and exciting adventure that can be played both locally and online.
- Image Credits
- Image #No1 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No1 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No2 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No2 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No3 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No3 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No4 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No4 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023
Image #No5 : Illustrator / animator Yangyuchen (Richan) Li 2023
Image #No5 : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2022
Video : Illustrator / animator Yangyuchen (Richan) Li 2023
Video : Graphic Designer/ UI/UX Designer / Game Designer Anqi (Angie) Liu 2023 - Patents
- © 2023 Anqi Liu and Yangyuchen Li. All rights reserved.
Colors of Avameow Communication Game
Design Interview about Avameow Communication Game
AVAMEOW was born out of a need for a fun, interactive, and digital solution during the pandemic when traditional board games like "The Resistance: Avalon'' could no longer be played with friends in person. The concept of a digital, conversational strategy party game emerged, incorporating the classic legend of King Arthur and reimagining it as the tale of King Meowthur. This innovative game offers a unique and exciting adventure that can be played both locally with friends in the same room and online with friends in chat rooms.
What sets AVAMEOW apart from other social games is its versatility and customization options. The game offers two modes of play, allowing players to participate both in person and online. The game also features a default story narrative and a timed clock, making it easier for players to participate without the need for a host. It also accommodates different communication preferences, as players can choose to type or use audio chat as part of its accessible design. With the basic mechanic accommodating 5 to 10 players, it is suitable for small to medium-sized groups. However, the custom mode takes the experience to the next level by allowing players to create their own stories and adventures, making it a great option for those seeking a more personalized and unique experience. With its highly customizable features, AVAMEOW provides an enjoyable and bonding experience for friends and family.
With its social capabilities, AVAMEOW offers a unique solution for people who are unable to meet in person, particularly during times such as the pandemic. The game's focus on bonding and social interaction makes it a great way to bring families and friends closer together, or for new friends to form. Whether playing locally or online, AVAMEOW provides a social adventure that is designed to bring people closer, encouraging laughter, and creating lasting memories. This digital conversational strategy party game is a great way to bond and have fun with friends and family.
Later on, we are going to add more reward systems for players to increase the connection between players who don't know each other.
Later on, we are going to add more reward systems for players to increase the connection between players who don't know each other.
About 6 months
AVAMEOW was inspired by the popular board game "The Resistance: Avalon" and brings a new and unique approach to the party game genre. Our team conducted extensive research into medieval art styles and manuscripts to create a modern and fun animation style featuring various types of cats. The result is a playful and charming game that speaks to players in a fun and engaging voice.
No other company is involved in the production process. We produce this work for our friends and family first.
AVAMEOW offers a fun and engaging experience for social gatherings, bringing people together through strategy-based conversations and overcoming challenges as a team. This game is a contemporary adaptation of the popular board game "The Resistance: Avalon," adapted for a mobile audience. Whether you are looking to strengthen relationships with loved ones or seeking an exciting form of entertainment, AVAMEOW is the perfect journey for those who want an enjoyable and thrilling adventure.
Richan Li the animator and illustrator provide lots of good ideas for our visual design. We did lots of research about the Mideast artwork. That unique art style influences our final design style
What sets AVAMEOW apart from other social games is its versatility and customization options. The game offers two modes of play, allowing players to participate both in person and online. The game also features a default story narrative and a timed clock, making it easier for players to participate without the need for a host. It also accommodates different communication preferences, as players can choose to type or use audio chat as part of its accessible design. With the basic mechanic accommodating 5 to 10 players, it is suitable for small to medium-sized groups. However, the custom mode takes the experience to the next level by allowing players to create their own stories and adventures, making it a great option for those seeking a more personalized and unique experience. With its highly customizable features, AVAMEOW provides an enjoyable and bonding experience for friends and family.
AVAMEOW is more than just a game, it's a social platform where friends can come together to share an adventure or make new friends along the way. Unlike other conversational social games, AVAMEOW boasts a highly autonomous system that provides not only a familiar and beloved legend of King Meowthur but also gives players the option to create their own custom storylines. This opens up an exciting world of possibilities, allowing players to explore their own unique adventures and experiences.
We combined the cat, our main character,(Meow), and Avalon game together.
Figma, ProtoPie, After Effect, and Procreate
AVAMEOW's highly customizable features provide a level of creativity and autonomy that is unmatched by other social games. Players can design their own story arcs, choose their characters, and play at their own pace, making it a truly personalized experience. Whether players are looking to bond with existing friends or make new connections, AVAMEOW offers a social platform that is fun, engaging, and always full of surprises.
Richan Li the animator and illustrator for our project. She helps us to build nice visual designs and concepts.
Angie Liu is the UI/UX designer and Art director for the project. She designed this social game with a nice UI, and UX.
Angie Liu is the UI/UX designer and Art director for the project. She designed this social game with a nice UI, and UX.
YES. When we started this project, we received lots of feedback about different social games or social applications. Depending on that feedback we start to build Avameow.
Grand Interview about Avameow Communication Game
Avameow was born during the pandemic when we were all stuck at home, missing our friends and those fun board game nights. A lot of us on the team spent that time with our cats, who became the stars of our days (and nights). That’s when the idea hit us—what if our cats could take on the roles we used to play in those games? That’s how the characters came to life, inspired by our own cats. The medieval theme came naturally since Richan, our illustrator and animator, is super into medieval manuscript art and animal bestiaries. Combining those elements gave us the perfect mix of whimsy and adventure to create King Meowthur’s world in Avameow.
We wanted to keep that classic board game vibe alive, even though we were taking it digital. A lot of the magic in The Resistance: Avalon comes from the interaction between players, and we didn’t want to lose that. Angie, our UX designer, worked hard to make sure the app was super easy to use. She designed everything to feel intuitive, so players could just focus on the adventure without getting bogged down in navigating menus. We also added a virtual guide to keep the game flowing and make sure players could jump straight into the fun—just like you would with a physical game host.
We’ve always believed everyone has a little storyteller inside them! Avameow is built around conversations, so it made sense to let players shape the stories they tell. The base storyline is simple—find your team and work together to save King Meowthur—but every game ends up being different because of how players interact. We thought, why stop there? By giving players the tools to create their own storylines, we’re handing them the reins. The automated game flow handles the structure, so players can focus on having fun and getting creative with their adventures.
We wanted to create something that felt fun and unique, and the medieval art style just clicked for us. Richan drew a lot of inspiration from The Book of Beasts from the Getty Museum and the Arms and Armor exhibit at the Art Institute of Chicago. The medieval vibe paired with our cat characters was such a quirky and charming combo. It made the world of Avameow feel like this whimsical, adventurous place you’d want to dive into. Plus, designing all those cats in medieval outfits was honestly a blast!
Yes, this has been the biggest challenge in the journey—integrating the technical aspects, such as building the app and incorporating the virtual assistant and audio guidance. The guidance would primarily be provided in written form, like on loading screens, with an ideal option for audio to create a more engaging experience. The user experience (UX) and user interface (UI) design play a key role in ensuring smooth functionality. As the concept and prototype received recognition from the A’ Design Award, we are incredibly grateful and remain focused on overcoming these challenges to better develop the automated game flow.
We wanted to make sure everyone felt welcome, whether they’re more comfortable talking or typing. Avameow has options for in-person games, online games with friends, and even games with strangers, so it’s flexible for different types of players. We’re also exploring voice modulation for role-playing—it’s a fun way to add even more personality to the characters. The goal is to make the game as inclusive and adaptable as possible, so anyone can jump in and enjoy the adventure.
Collaboration was central to Avameow’s success. Angie, our UX designer, laid the structural foundation by ensuring seamless navigation and logical game flow. Once the skeleton of the game was complete, Richan added vibrant visual storytelling through her illustrations and animations, bringing the world of Avameow to life. This dynamic partnership between functionality and aesthetics created a cohesive product that invites players into an engaging and visually captivating social experience.
Timed gameplay elements add a layer of excitement and challenge to Avameow’s conversational mechanics. The urgency encourages players to think quickly, heightening tension and engagement. This aligns with the game’s core objective: creating a lively and dynamic interaction among players. The ticking clock reinforces the sense of adventure and strategic decision-making, making each round a thrilling and memorable experience.
Avameow represents a bridge between traditional board gaming and digital multiplayer experiences. By combining narrative freedom, automation, and inclusive design, it sets a precedent for future games to foster meaningful connections in digital spaces. Our recognition from the A' Design Award strengthens our vision of embracing both analog and digital interactions to create social environments where friendships are forged, stories are shared, and adventures are co-created.
With the growing trend of AI assistant techniques and the popularity of open-world game mechanics revolutionizing the industry, we’re excited about the potential for technology and creativity to come together. We envision Avameow not just as a game where players embark on a journey together, but as a platform where they can create that journey collaboratively with friends.