Cool Line Liquor Bottles by Quan Yuan is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Cool Line Liquor Bottles
by Quan Yuan
Client: Nanjing Maijia Liquor Co.; Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #148613The Design
About Cool Line Liquor Bottles
This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting
The Recognition
About the Silver A' Design Award
Cool Line Liquor Bottles is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Cool Line Liquor Bottles is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Cool Line Liquor Bottles is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Innovative Packaging Design Services
We bring 30 years of expertise creating distinctive packaging solutions for pharmaceutical, liquor, and food companies. Our designs combine functionality with visual impact, helping brands stand out while reducing excessive packaging. From concept to production-ready designs, we deliver creative solutions that resonate with modern consumers.
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Design Interview
What is the main principle, idea and inspiration behind your design?
A good design must be beautiful, practical and easy to use, these are my three main principles of design. In addition, every good design should also have its anthropomorphic temperament, through this anthropomorphism to let it tell its own story. A good design speaks for itself, that's what it is all about. My design is inspired by my extensive reading and experiences, and it is only when I have enough deposits that inspiration and ideas come out.
What has been your main focus in designing this work? Especially what did you want to achieve?
I am designing the Coolline Bottle because I want to create a container that is different from all liquors, it can't be a liquor bottle, but the feeling it gives must be a liquor bottle, a bit contradictory, but interesting. Many hobby drinkers display their favorite liquors in their homes, and as long as someone is displaying them, I've achieved my goal.
What are your future plans for this award winning design?
I want other countries to produce and sell the Coolline Bottle, and I want to promote it all over the world.
Grand Interview
Your innovative approach to transforming 2D lines into 3D forms with Cool Line Liquor Bottles has redefined packaging design - could you elaborate on how this conceptual breakthrough emerged from your experience with pencil sketching?
Everyone uses a pen when they sketch.No matter what kind of pen you use, what you draw is a line, not a surface.So, thicken and enlarge the line, then the line naturally has volume, and then twist and misalign a certain part of the line in space, then it naturally becomes a three-dimensional object.
The rotating joint mechanism in Cool Line Liquor Bottles enables fascinating 3D transformations - what engineering challenges did you face in developing this 360-degree positioning system while ensuring liquid containment?
The key is the positioning of the steering, so I used an existing standard part, a spring-loaded top bead.Then I designed a shallow grooved track based on this top bead, and then 4 concave hemispherical positioning points at each 90 degrees.This way, when you rotate the tube, the joint remains stationary and the tube automatically stops at 90 degrees and is positioned.
Cool Line Liquor Bottles features an intriguing dual-chamber design in each tube - how did you balance the technical requirements of storing different liquors with the aesthetic goal of creating a sculptural form?
Each tube of this bottle consists of two parts, a vertical upper part and a horizontal lower part, connected by a steering joint.This characteristic makes it impossible for these two parts to communicate with each other internally.So I considered having them hold different wines, which is more selective.When the two tubes are attracted together by the magnets at the mouth and bottom of the bottle and appear intertwined, giving the illusion that they are one and the same.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part & the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting
- Dimensions & Packaging
- 138mm(width) x 117mm(depth) x 380mm(high)
- Tags
- Liquor, Cocktail, Party Drinks, Package Design, Liquor Package Design
- Production Technology
- Container material：304 stainless steel and food-grade inner coating. Outer packaging material: cardboards, EVA-base, PET-sheets and acrylic plates.
- Design Challenge
- The idea of this bottle shape is a challenge, it makes a breakthrough in the traditional form of the liquor bottle. In order to make this bottle hold more kinds of base liquor, a joint is needed. The most difficult part of this design is the joint, which can ensure that the upper part of the main tube can rotate freely. With the spring screw for positioning, iIt can also ensure that the bottom can do 4 continuous 90 degree positioning rotation (360 degree rotation). In addition, counterweight at the bottom and overall balance are also difficult.
- Research
- The research direction of this project is to design a new style and interactive product that young people like. We searched all the liquor bottles on the existing market and try to find a solution in a new way. The lines in the 2D space are transformed into 3D space through the joint, which can be more interesting. We have done a lot of experiments with 3D printing, and finally tested out the correct joint and determined the thickness of the linear tubes and the capacity of the bottle.
- Inspiration
- When you pick up the pencil, in 2D space, any virtual 3D form can be outlined with 2D lines. However, in 3D space, lines can have their own 3D forms, which can be changed and can be combined into a new 3D object. So I try to combine two thick lines together and add a joint to change the line direction at the bottom to form a 3D shape of a liquor bottle.
- Project Duration
- The project was started in Zhengzhou in February 2022 and completed in January 2023.
- Operation Flow
- By unscrewing the top bottle cap, the user can directly pour out the liquor from the main tube. The C-shaped base part can be directly pull out from the joint when it is positioned at 90 degrees, and then unscrewed the small bottle cap to pour out the liquor of the C-shaped part.
- Patents
- China National Intellectual Property Administration
Application No. or patent No.: 202230828510.3
Document No.: 2022121002296670
All copyrights belong to Quan Yuan. - Image Credits
- Image #1, Photographer Weihua Liu, 2023
Image #2, Photographer Weihua Liu, 2023
Image #3, Renderer Quan Yuan, 2023
Image #4, Photographer Weihua Liu, 2023
Image #5, Photographer Weihua Liu, 2023
Video Credits: Video editor, Kai Zhang, 2023
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