Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2023
Tick Tock Watch Gallery
by Omid Majdtaheri and Sara Golzarroshan
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #148858The Design
About Tick Tock Watch Gallery
The design of Tick Tock Watch Gallery located in Yazd, Iran, in a small space with an emphasis on a simple, low-cost, and modern visual effect, was a special experience. This gallery is the narrator of a game that ceased in time. The primary concept has been inspired by the Tetris game. Shapes that are placed on top of each other create random shapes. Unlike the game, here, boxes with the same dimensions, but a change in their directions, are put together, and that can change their function: Like changing the hands of the clock within the day, which leads to a change in the function of users.
The Recognition
About the Silver A' Design Award
Tick Tock Watch Gallery is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tick Tock Watch Gallery is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tick Tock Watch Gallery is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Conceptual Interior and Exhibition Design
We transform spaces through innovative design that blends playfulness with functionality. Our approach views design as an interactive game, creating interiors that engage users while meeting practical needs. From retail galleries to residential projects, we craft environments that tell stories and inspire participation.
Discuss Your ProjectInterviews
Grand Interview
Your innovative integration of the Tetris game concept into Tick Tock Watch Gallery challenges traditional retail design - could you elaborate on how this playful approach enhances the customer experience and interaction with timepieces?
The Tick Tock Watch Gallery design creatively incorporates the Tetris game concept to foster curiosity and interaction, transforming the space into a playful and engaging environment. Modular square boxes with uniform dimensions but varied orientations serve multiple functions—displaying watches, housing plants, or creating focal points—inviting customers to explore and interact with the space. The nostalgic reference to Tetris adds an element of fun and imagination, encouraging visitors to view timepieces as part of a larger, dynamic narrative. By seamlessly blending this playful approach with the architectural essence of Yazd, the design offers cultural depth and emotional connection, making the gallery a unique destination that combines creativity, functionality, and cultural heritage.
The use of modular clay blocks in Tick Tock Watch Gallery beautifully connects to Yazd's industrial heritage - what inspired you to bridge traditional manufacturing with contemporary design, and how does this material choice reflect the gallery's identity?
The Tick Tock Watch Gallery design draws inspiration from Yazd's rich industrial heritage and traditional architecture, particularly its historical clay block production. By integrating locally abundant, sustainable clay blocks into a contemporary design, the gallery bridges the past and present, blending traditional craftsmanship with modern aesthetics. The modular clay blocks, with their neutral tones, ground the gallery in its local context while creating a playful and tactile experience that reflects Yazd's architectural language in a minimalist form. This material choice reinforces the gallery’s identity as both a cultural and innovative space, aligning with sustainable and cost-effective goals. The result is a design that honors heritage while embracing modernity, making the gallery a unique fusion of tradition and contemporary design.
Your design philosophy for Tick Tock Watch Gallery creates an intriguing contrast between time-based retail and suspended animation - how does this temporal paradox influence the way visitors engage with the space and products?
The Tick Tock Watch Gallery's design explores the interplay of time and timelessness, blending the dynamism of a retail space with the serenity of "suspended animation." This duality invites visitors to pause and reflect, stepping away from the fast-paced world into a mindful environment. Watches transcend utility, symbolizing moments of stillness and encouraging deeper connections with time. This approach transforms the gallery into an experiential journey, where visitors become co-creators of the narrative, forging meaningful bonds with the brand, its products, and the design philosophy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
- Dimensions & Packaging
- Width 3200 mm x Depth 2800 mm x Height 2400 mm
- Tags
- Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
- Production Technology
- This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
- Design Challenge
- In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
- Research
- During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
- Inspiration
- The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
- Project Duration
- Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
- Operation Flow
- This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
- Team Members
- Omid Majdtaheri
Sara Golzarroshan - Image Credits
- Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
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