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Senem Cennetoglu's Shazhou Youhuang Cultural Park emerges in twilight luminescence as a masterful composition of contemporary architectural forms reflected upon a vast mirror-like water surface that…

Shazhou Youhuang Cultural Park by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Construction and Real Estate Projects Design Competition Category.


GoldReal Estate· 2023

Shazhou Youhuang Cultural Park

by Senem Cennetoglu

Client: Senem Cennetoglu

Golden A' Design Award Winner in Real Estate Category

560,117

Verified Award Winner

Verify Award Status for #148954

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The Design

About Shazhou Youhuang Cultural Park

Shazhou Youhuang is located in Zhangjiagang, along the Yangtze river, SZYH is adjacent to the existing factory complex. The new layout includes facilities that are serving the production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a mix of Jiangnan architectural elements and the modern Chinese architectural abstractions. A diverse commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.

The Recognition

About the Golden A' Design Award

Shazhou Youhuang Cultural Park is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Shazhou Youhuang Cultural Park is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Shazhou Youhuang Cultural Park creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Award-Winning Architectural Design Services

We specialize in creating cultural landmarks and mixed-use developments that blend heritage with contemporary innovation. With offices in Shanghai, Los Angeles, and Istanbul, we bring international expertise to industrial tourism complexes, museums, and architectural destinations recognized by prestigious awards including A' Design Award.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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