Lavazza Tiny Eco Espresso Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Home Appliances Design Competition Category.
GoldHome Appliance· 2023
Lavazza Tiny Eco Espresso Machine
Client: Lavazza
Golden A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #149447The Design
About Lavazza Tiny Eco Espresso Machine
Lavazza continues its commitment to sustainability by launching Tiny Eco, it's first coffee machine made from recycled plastic and compostable coffee capsules. Overall life cycle assessment, energy consumption and noise level were important aspects in the product development process. Designed with lots of love in Italy, it celebrates its Mediterranean identity with attention to detail, colours and finishes. The shape is made from intersecting volumes to reduce visual mass. It is simple and easy to use. Only one touch and just a few seconds. Enjoy!
The Recognition
About the Golden A' Design Award
Lavazza Tiny Eco Espresso Machine is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Lavazza Tiny Eco Espresso Machine is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Lavazza Tiny Eco Espresso Machine creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Contact UsInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The internal project name was "Compact & Sustainable". We were aiming to create a very compact, entry level machine that was also as sustainable. We reduced power consumption and used as much recycled plastic as possible.
What has been your main focus in designing this work? Especially what did you want to achieve?
Apart from focusing on the use of recycled plastic we designed the product in a way to reduce the visual mass. The main body is made up from several intersecting volumes and contrasting colours and materials.
What are your future plans for this award winning design?
At the moment the product is on the market and quite successful. We're currently considering some minor updates to keep the product relevant.
Grand Interview
Your innovative approach to sustainability in the Lavazza Tiny Eco Espresso Machine, particularly the use of recycled plastic and compostable capsules, represents a significant shift in coffee machine design - could you elaborate on the challenges and breakthroughs in achieving this eco-friendly transformation while maintaining premium quality?
We decided in the very beginning that the projects main concept should be based on sustainability. In fact the internal project name was "Compact & Sustainable". So we looked into the use of post consumer recycled plastics and made sure we used as much of it as possible. But we also had to make sure that the aesthetics and the perceived quality of the product would be in line with our expectations. So we had to carefully choose the colour range and the surface finishings.
The intersecting volumes and Mediterranean-inspired aesthetics of the Lavazza Tiny Eco Espresso Machine create a distinct visual identity - what inspired this particular design language, and how does it reflect both the brand's Italian heritage and contemporary sustainability values?
We explored a composition with intersecting volumes as this allowed us to visually contain the overall dimensions of the product. The different volumes and also the chromatic contrast help to achieve that and lead to a distinct visual identity as well. The general attention to colours, materials and finishes has always been super important to us and is also a natural expression of our mediterranean identity.
The life cycle assessment was a crucial aspect in developing the Lavazza Tiny Eco Espresso Machine - could you walk us through the key considerations and decisions that shaped the final design to minimize environmental impact throughout the product's lifespan?
As mentioned before, the internal projects name was "Compact & Sustainable" and from the very beginning we considered the sustainability aspect in all design decisions of the product development process. Using as much post consumer recycle plastic and a low energy consumption are two examples for this approach.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
- Dimensions & Packaging
- Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, recycled plastic, sustainable packaging
- Production Technology
- main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber - Design Challenge
- Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
- Operation Flow
- Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
- Patents
- design patent/registered design
- Image Credits
- Lavazza
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