Doritos W and Y Food Packaging

Limited Edition Design Award Winner.
Awarded for Good Limited Edition and Custom Design.

Doritos W and Y Food Packaging
by PepsiCo Design and Innovation

Awarded April 15, 2023
CLIENT: PepsiCo Design and Innovation
5.889

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

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Doritos W and Y Food Packaging

Good Design

Doritos W and Y Food Packaging

Great Design by Shunji Yamanaka & fuRo

Doritos W and Y Food Packaging

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Doritos W and Y Food Packaging

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Doritos W and Y Food Packaging

PepsiCo Design and Innovation

Designer of Doritos W and Y Food Packaging

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Doritos W and Y Food Packaging