Moonshot Cafe Exhibition Booth by Takeshi Yoshida

Moonshot Cafe Exhibition Booth by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.

SilverInterior· 2023

Moonshot Cafe Exhibition Booth

by Takeshi Yoshida

Client: Takeshi Yoshida

Silver A' Design Award Winner in Interior Category

21,255

Verified Award Winner

Verify Award Status for #150177

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moonshot Cafe Exhibition Booth

This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times. It’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the interaction begins. It also focuses on transparency and spaciousness since the ceiling of the venue is low. In addition, it has lots of green, showing the eco-friendship, reducing waste, and creating a cozy atmosphere.

The Recognition

About the Silver A' Design Award

Moonshot Cafe Exhibition Booth is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Moonshot Cafe Exhibition Booth is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Moonshot Cafe Exhibition Booth is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: Slightly WarmSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Award-Winning Exhibition and Event Design

We transform convention spaces into engaging experiences that spark meaningful connections. With expertise from CES to J-POP SUMMIT, we create exhibition designs that maximize interaction and brand impact. Our strategic approach combines Japanese minimalism with innovative spatial solutions, delivering memorable environments that attract attendees and generate business opportunities.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensions & Packaging: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Tags: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Production Technology: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Design Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Research: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Project Duration: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Operation Flow: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.