Japanese Sake Packaging Design

Japanese Sake Packaging Design
by Shinji Yaoita

• Awarded April 15, 2023
• CLIENT: Hasegawa Brewery Co.
• 7.835

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.