Gold Packaging Design · 2023
Galaxy Trail X Mid-Autumn Festival Food Packaging
by Hu Jijun
- A' Design Award 2023 Gold Winner in Packaging Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 38,009
- Verification code 553D5BF2B5 · Verify this award
About Galaxy Trail X Mid-Autumn Festival Food Packaging
Galaxy Trail X is a Mid-Autumn Festival food packaging design developed with a planetarium. The outer casing is a silver metal box shaped as a triangle, a form chosen for its links to space and communication. Unlike standard flat iron boxes, the top of the casing is raised by one centimetre, expressing the wish to break through the plane and reach for the stars. The inner lining replaces plastic foam with a cardboard structure fixed by interlocking tabs and no glue. The box measures 361 by 312 by 75 millimetres.
Within the contemporary landscape of packaging design, Hu Jijun's Galaxy Trail X Mid-Autumn Festival Food Packaging represents a remarkable synthesis of cultural tradition and visionary futurism, transforming the conventional gift box into a sculptural meditation on humanity's relationship with the cosmos. The designer appears to have drawn inspiration from both the ancient lunar associations of the Mid-Autumn Festival and contemporary space exploration aesthetics, creating a form that might equally serve as a precious artifact from a future civilization or a vessel containing offerings for celestial deities. The sophisticated geometric construction demonstrates exceptional command of structural engineering principles, with each triangular facet precisely calibrated to create visual interest from multiple viewing angles while maintaining functional integrity as a protective container. The chromatic decision to employ an exclusively achromatic palette proves particularly astute, as the absence of traditional festive coloration elevates the object beyond seasonal specificity into a realm of timeless elegance. Subtle typographic elements integrate traditional characters with contemporary design sensibilities, suggesting a thoughtful dialogue between heritage and innovation that characterizes the most accomplished contemporary design practices. The presentation within an evocative lunar landscape environment amplifies the cosmic narrative, inviting viewers to contemplate connections between earthly celebration and celestial wonder. The atmospheric staging transforms commercial product photography into something approaching fine art installation documentation, revealing the designer's holistic vision extending beyond mere container design to encompass complete experiential narrative. One might observe how the work participates in broader conversations about material culture, gift-giving rituals, and the role of designed objects in marking significant cultural moments. Viewers are invited to consider how packaging might transcend its utilitarian function to become meaningful objects worthy of preservation and contemplation.
Press Kit
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Colors of Galaxy Trail X Mid-Autumn Festival Food Packaging
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