Una Luna Collection Candy Packaging by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Una Luna Collection Candy Packaging
Client: Sot B&d
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #150748The Design
About Una Luna Collection Candy Packaging
Una Luna is a packaging design for a collection of liqueur filled chocolates. Each candy is infused with a liqueur blend, covered with a thin sugar casing and dipped in Italian dark chocolate. The packaging avoids images of ingredients. Instead, each flavor is expressed through abstract brush strokes and colors. The box is printed in full color on cardboard, with gold foil embossing and selective varnish over the illustrations. A black background frames the bright strokes and unites the collection in one line.
The Recognition
About the Silver A' Design Award
Una Luna Collection Candy Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Una Luna Collection Candy Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Una Luna Collection Candy Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Grand Interview
Your innovative approach to abstractly representing liqueur flavors through unexpected strokes and brush strokes in the Una Luna Collection Candy Packaging challenges traditional design conventions – could you elaborate on how you developed this artistic interpretation of taste?
We aimed to visually translate the essence of each liqueur flavor into an abstract artistic form, using bold brushstrokes and vibrant colors to evoke taste sensations and emotions. Each stroke represents the dynamic complexity of the flavor, with colors carefully chosen to reflect its character—warm tones for rich, fruity notes and cooler shades for refreshing, citrusy profiles. This abstract approach not only breaks away from traditional food imagery but also invites the consumer to explore and interpret the flavors through a unique, sensory-driven perspective, creating a memorable and engaging experience.
The Una Luna Collection Candy Packaging employs a sophisticated combination of full-color printing, embossed gold foil, and selective varnish – what inspired these specific production choices and how do they enhance the consumer's emotional connection to the product?
The combination of full-color printing, embossed gold foil, and selective varnish was chosen to convey a sense of luxury, artistry, and attention to detail. Full-color printing brings the abstract brushstrokes to life, immersing the consumer in the vibrant interpretation of flavors. The embossed gold foil adds a tactile and visual element of sophistication, reinforcing the premium quality of the brand. Selective varnish highlights specific design elements, creating depth and enhancing the sensory experience. Together, these production techniques create a multisensory interaction that deepens the consumer’s emotional connection, elevating the packaging to an artistic expression of indulgence.
In creating the Una Luna Collection Candy Packaging, you chose to convey the energy behind each flavor rather than showing literal ingredients – could you walk us through your creative process in translating the essence of unique flavors like Khrenovukha and Malynıvka into visual expressions?
The creative process began with an exploration of the emotional and sensory profiles of each flavor. For Khrenovukha, known for its bold, spicy character, we used sharp, dynamic brushstrokes in contrasting greens and yellows to evoke its intensity and invigorating energy. Malynivka, on the other hand, inspired soft yet vibrant pinks and reds with flowing, rounded strokes to reflect its sweet, fruity, and indulgent nature. Our goal was to capture the spirit and energy of each flavor through abstract art, allowing consumers to interpret the visual elements and connect with the product on a personal, sensory level, rather than relying on literal depictions.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
- Dimensions & Packaging
- The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm - Tags
- Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
- Production Technology
- Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
- Design Challenge
- The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
- Research
- The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
- Inspiration
- Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art. - Project Duration
- June 2022 - October 2022.
Ukraine - Operation Flow
- The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
- Image Credits
- Illustration by Olha Takhtarova
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