Barking Good Branded Content

Press Kit

Unique Properties

Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.

Tags

dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation

Production Technology

A full visual communication was developed, including print, collateral and digital applications.

Project Duration

The project is developed at the beginning of 2023 and is currently ongoing.

Inspiration

Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.

Image Credits

Creative Director Yana Okoliyska
Agency SQUARED

Colors of Barking Good Branded Content