Barking Good Branded Content by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award in Advertising, Marketing and Communication Design Competition Category.
IronAdvertising· 2024
Barking Good Branded Content
by Squared
Client: Squared
A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good Branded Content
Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs a wide range of branded content is developed to form a whole new visual communication to help tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
The Recognition
About the A' Design Award
Barking Good Branded Content is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Barking Good Branded Content is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Barking Good Branded Content is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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