Dragonpass Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Dragonpass Brand Identity
by Mtc Brand Consultancy

  • Awarded April 15, 2023
  • CLIENT: DragonPassCompanyLimited
  • 11.394
This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

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Good  Design

Dragonpass Brand Identity

Good Design

Great Design by Shunji Yamanaka & fuRo

Dragonpass Brand Identity

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Dragonpass Brand Identity

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Dragonpass Brand Identity

CanguRo Mobility Robot Image

Dragonpass Brand Identity

Dragonpass Brand Identity

Mtc Brand Consultancy

Designer of Dragonpass Brand Identity


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