Zao from Xinghua Village Liquor Package
by Chunyang Wang ，Qianqian Yao
- Awarded April 15, 2023
- CLIENT: Qiangyuanzao
- 6.241
The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.
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