Silver Packaging Design · 2023
Bolgrad Sparkling Wine
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shumi Love Design
- Estimated Number of Design Views: 27,549
- Verification code 1BD1138CDF · Verify this award
About Bolgrad Sparkling Wine
The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
Valerii Sumilov's award-winning packaging design for this sparkling wine collection exemplifies the contemporary approach to premium beverage presentation, wherein visual restraint and material sophistication communicate quality without ostentation. The designer appears to have drawn upon established conventions of prosecco and sparkling wine packaging while introducing distinctive elements that differentiate the brand within a competitive marketplace. The dual-bottle presentation suggests a cohesive product family unified through consistent formal vocabulary including the signature rounded bottle silhouette, the elegant cursive wordmark, and the playful circular motifs that evoke rising bubbles characteristic of carbonated wines. The chromatic strategy proves particularly noteworthy: the deep olive-green bottle employs a warm orange label that creates complementary color tension, while the rosé variant matches its delicate pink contents with a harmonious rose-tinted label, demonstrating sophisticated understanding of color relationships and their psychological effects upon consumer perception. Typographic choices reveal careful consideration of hierarchy and legibility, with product designations rendered in classic serif faces that evoke tradition and craftsmanship, balanced against the more contemporary, approachable quality of the handwritten-style brand signature. The silver foil capsules contribute both functional protection and aesthetic elevation, their reflective surfaces introducing dynamic light play that catches the eye and suggests celebration. One observes how the floating composition against pure white isolates the products as objects of desire while allowing their inherent beauty to speak without distraction. The overall effect balances accessibility with aspiration, suggesting a product positioned for those who appreciate refined pleasures without exclusionary pretension. How might the rising bubble motifs invite contemplation of celebration, effervescence, and the ephemeral nature of joyful moments captured in each bottle?
Press Kit
- Unique Properties
- The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
- Dimensions & Packaging
- Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus - Tags
- italian, sparkling, wine
- Production Technology
- bottle design, brand concept development, trade mark design, package design.
The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.
Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish - Design Challenge
- The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
- Project Duration
- The project started in summer 2022 in Kiev, Ukraine.
- Operation Flow
- The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
- Inspiration
- What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
- Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov - Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Colors of Bolgrad Sparkling Wine
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Premium Alcoholic Beverage Packaging Design Services
We create award-winning packaging designs for alcoholic beverages that elevate brands and drive sales. Our expertise spans concept development, trademark design, and premium label production with sophisticated finishes like embossing, foil stamping, and tactile varnishes.
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