Silver Pet Care, Toys, Supplies and Products for Animals Design · 2024
Little Cube Pet Backpack
- A' Design Award 2024 Silver Winner in Pet Care, Toys, Supplies and Products for Animals Design
- Awarded April 15, 2024
- CLIENT: Planddo Co., Ltd.
- Estimated Number of Design Views: 205,215
- Verification code 58856DBF98 · Verify this award
About Little Cube Pet Backpack
Little Cube is a backpack designed for carrying pets outdoors. The trapezoidal body holds a 20 degree angle that shifts part of the load to the owner's back, distributing about 20 percent of the weight for a stable and comfortable carry. Supportive straps keep the shape and the angle while walking, reducing shaking and pet anxiety. A soothing window and a black mesh cover provide visibility and air. The backpack is made of breathable PVC mesh fabric with high density EPE foam shoulder straps, and the removable bottom tray secures pee pads.
Planddo Co., Ltd.'s Little Cube Pet Backpack emerges from a contemporary design tradition that prioritizes the synthesis of aesthetic refinement with practical functionality, addressing the increasingly significant role companion animals play in modern human life. This carrier exemplifies thoughtful industrial design practice wherein each element serves both structural purpose and visual coherence: the predominantly white exterior panels suggest cleanliness and modernity while likely incorporating materials selected for durability and ease of maintenance; the gray mesh windows provide essential ventilation and visual access for the contained pet while creating measured tonal contrast that elevates the overall composition. The cubic form represents a departure from conventional rounded carrier silhouettes, establishing an architectural presence that reads as furniture-like rather than merely utilitarian. Particular accomplishment appears in the considered placement of functional hardware, including reinforced corner brackets, multiple zipper access points, and adjustable strap systems that demonstrate ergonomic awareness regarding human comfort during extended wear. The choice to photograph this design within a naturalistic outdoor setting activates associations between the carrier and active lifestyle pursuits, suggesting that the bond between human and companion need not be interrupted by travel or adventure. The visible feline subject, peacefully surveying the environment through the mesh panel, offers implicit testimony to the carrier's success in providing secure yet comfortable containment. Technical merit manifests through material selection decisions balancing competing requirements of structural rigidity, weight minimization, ventilation adequacy, and weather resistance. Viewers might contemplate how contemporary design practice increasingly addresses the emotional dimensions of human-animal relationships, elevating utilitarian objects into expressions of care and consideration for beloved companions.
Press Kit
- Unique Properties
- Little Cube offers the best outdoor experience for pet owners and pets. The unique 20-degree angle of the backpack helps to evenly distributes 20% of the weight, shifting the center of gravity to the owner's back. This provides a stable and comfortable carrying experience, reducing pet anxiety and dizziness. The trapezoidal backpack design and effortless straps maintain the 20-degree angle while walking. The soothing window and black mesh cover provide visibility and comfort during outings.
- Dimensions & Packaging
- Weight: 1.5kg
Dimension: 345mm x 250mm x 310mm - Tags
- Pet backpack, Pet carrier, Cat backpack, Cat carrier, Pet bed, Pet friendly, Human-pet environment
- Production Technology
- Little Cube features a durable, breathable, and safe PVC mesh fabric. The high-density EPE foam shoulder straps provide a lightweight and comfortable carrying experience. The detachable support structure at the opening allows for easy storage without taking up much space. The removable bottom tray is hair-resistant and can secure pee pads. With its matte leather-like exterior and versatile gray-white color scheme, Little Cube blends seamlessly into the cozy lives of pet parents.
- Design Challenge
- The patented trapezoidal 20-degree angle successfully improves the pet's balance inside the backpack, providing a greater sense of security. The exclusive effortless straps allow the bag to maintain its shape without collapsing when lifted, with weight evenly distributed, making it easier for the owner to use. With 4 carrying modes, it suits various scenarios, catering to all moments of both owners and pets. Beyond appearance, our focus lies in analyzing the user experience journey, enhancing the joy, relaxation, and peace of mind when traveling together with pets.
- Project Duration
- Little Cube was launched in Taiwan in 2022 and received the GOOD DESIGN AWARD in the same year in Japan.
- Operation Flow
- With its precise 20-degree bottom incline and exclusive effortless straps design, Little Cube can be easily lifted, providing a stable and secure experience during movement, keeping pets close to their owners to give them peace of mind. The spacious and comfortable interior with multiple openings can serve as a cozy sleeping space for pets at home and helping them familiarize themselves with the bag and build trust with the backpack for outings.
- Research
- More people are staying constantly with their pets, but using only a strap during outings can cause shoulder soreness for owners and instability for pets. Little Cube addresses this by distributing the pet's weight onto the owner's back, reducing shoulder burden. After careful calculations, a critical angle of 20 degrees was determined. The slightly tilted bottom guides the pet to lean against the owner's back, sharing the load and providing security.
- Inspiration
- More people prefer constant companionship with their pets, and pet-friendly environments for owners and pets to travel together is a trend. However, we've noticed the hassle and exhaustion of taking pets outdoors, often due to unsuitable carrying tools. Little Cube aims to provide a safe and comfortable experience for both pets and owners. Through weight adjustments, we have successfully enhanced the outing experience, allowing pets and owners to enjoy their journey.
- Image Credits
- mage #1: Photographer Pin Yun Su, Little Cube, 2022
Image #2: Photographer Pin Yun Su, Little Cube, 2022
Image #3: Photographer Pin Yun Su, Little Cube, 2022
Image #4: Photographer Pin Yun Su, Little Cube, 2022
Image #5: Photographer Pin Yun Su, Little Cube, 2022 - Patents
- Patented. Patent No. M625306.
Patent Holder: Planddo Co., Ltd.
Year: 2022