Tokyo Giants Advertisement
by SonyMusic Solutions inc.
- Awarded April 15, 2024
- CLIENT: Tokyo Yomiuri Giants
- 210.593
The Giants are the oldest baseball team in Japan. The Giants are the pioneering team that has led and developed baseball culture in Japan. The year 2023 marks the 89th anniversary of the founding of the Giants, and since 89 means baseball, the season concept was set to "89 is my life" in order to make the 2023 season the Year of Baseball. A series of visual posters express the drama of baseball. In addition, for the first time in the team's history, a joint men's and women's team visual was created to express the spirit of diversity.
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