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O'friends Social App by Yichen Wang

O'friends Social App by Yichen Wang is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Mobile Technologies, Applications and Software Design Competition Category.


BronzeMobile· 2024

O'friends Social App

by Yichen Wang

Client: Ycstudio

Bronze A' Design Award Winner in Mobile Category

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Verified Award Winner

Verify Award Status for #152762

Colors

The Design

About O'friends Social App

O'friends, symbolizing old friends, is designed to bolster lasting friendships among young adults. Amidst bustling lives and vast distances, it pioneers pathways for users to recollect old moments, communicate emotions, and forge new memories. The app artfully bridges diverse life rhythms, with features highlighting friends based on time zones and availability. It also enables rich interaction: voice messages, photo shares, and a shared virtual memory haven. It encourages rekindling past bonds with ice-breaking prompts, ensuring friendships thrive in today's fast-paced world.

The Recognition

About the Bronze A' Design Award

O'friends Social App is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. O'friends Social App is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. O'friends Social App splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Interviews

Grand Interview

Your innovative approach to addressing pandemic-induced isolation through O'friends Social App has earned recognition with the Bronze A' Design Award - could you share the pivotal moment that inspired you to focus on rekindling old friendships rather than creating new connections?

Before the pandemic, I was already curious about how people sustain connection in a digital world. But during the lockdowns, that question took on a new weight. Loneliness was no longer a private feeling — it became a public health concern.One day on the New York City subway, I saw an official mental health campaign listing free hotlines for those struggling with isolation. It was striking to see such messages in main subway routes — a sign that the problem had become urgent. Back home, I started reading public health studies and realized how widespread social isolation had become. Professional counseling can help, but its reach is limited. I began wondering whether design and technology could offer a more universal, everyday form of support.That thought led to O’friends — a small, technology-driven way to rebuild connection. It draws on principles from mental health training but applies them through familiar interactions. The goal is to help people find warmth again, naturally, in the flow of daily life.

The time zone-based friend list panel in O'friends Social App presents an intriguing solution to global connectivity challenges - what research insights led you to implement this feature, and how has it impacted users' ability to maintain meaningful long-distance relationships?

Before moving to New York, I had never really felt what a time zone meant. Living there changed that. Suddenly, I became the one who was always either too early or too late — waking up to messages from yesterday, replying when others were asleep. That constant delay made me realize how time itself can quietly reshape relationships.When I later interviewed people across different countries, I discovered that this feeling was universal. Many lived with constant time differences — working, studying, or keeping in touch across continents — and the effort of calculating “Is it a good time?” had become part of daily life.That insight inspired the time-zone-based friend panel, comso in O’friends. It visualizes both where friends are, and when they are — showing overlapping online moments, moods, and recent activity. By turning abstract time into something visible and empathetic, the design helps people feel closer, even when they’re worlds apart.

Your implementation of ice-breaking prompts in O'friends Social App offers a unique approach to reviving dormant friendships - could you elaborate on how you developed these conversation starters to ensure they resonate across different cultural contexts?

When we first prototyped the prompts in O’friends, we noticed that many people hesitated on the subtle, hard-to-define boundaries between wanting to reach out and fearing to intrude — moments where connection could happen but often didn’t. The prompts were designed to ease that hesitation, offering a simple, emotionally comfortable way for people to express presence without directing it at anyone. They were never meant to be messages, but small public cues that say, “I’m here,” allowing others to re-engage naturally.To develop them, I studied how people express moods and intentions in short digital formats — from Instagram Stories to X trends. We tested short phrases across cultures, focusing on tone rather than language. In East Asia, users preferred reflective or indirect prompts like “Something I rediscovered today”, while in the U.S., direct and casual tones such as “What I’m listening to lately” felt more authentic. Indian participants leaned toward shared humor or references to group experiences.Through several iterations, we learned that prompts resonate best when they reflect shared human rhythms rather than cultural stereotypes — music, time, memory, weather, daily emotions. By abstracting these universals and allowing tone adjustments, O’friends created a vocabulary that travels easily across contexts. It doesn’t tell people what to say; it gives them an emotional starting point that feels local, familiar, and true to their world.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
O'friends is a mobile application that supports young adults in maintaining long-lasting friendships. Recognizing the challenges that young adults always connect from long distance, O'friends aims to provide a solution to foster and nurture meaningful relationships.
Dimensions & Packaging
Universal mobile interface and user experience design based on iOS 16.
Tags
Mobile Application, Old Friends, Long-lasting Friendships, Connection, Emotional Well-being
Production Technology
Built with React Native, O'friends ensures cross-platform compatibility and a user-centric design. Cloud-based solutions enable scalable data storage, while robust security measures protect user privacy. The app's special friend list panel, displaying friends based on time zones and locations, enhances availability tracking. O'friends offers voice messages, photo sharing, prompts of activities,and a virtual home for shared memories.
Design Challenge
The greatest challenge in creating 'O'friends' was developing a solution to alter the state of isolation or solitude that people often find themselves in, especially during times like the pandemic. Prior to 'O'friends,' I had experimented with various approaches, but the most difficult part was always encouraging users to take that first step to reach out to others or engage with the world around them.
To address this, I focused on designing an extremely smooth and attractive landing experience, coupled with thoughtful planning of users' social sharing boundaries. It was crucial to create a sense of belonging and connection within groups, making users feel like they are part of a community. This involved not just aesthetic design choices but also deep consideration of user psychology and social dynamics. The challenge was to balance functionality with emotional appeal, ensuring that users felt comfortable and motivated to initiate and maintain connections through the app.
Research
Research Objectives: design an app for meaningful connections.
Methodology: User research, wireframing, prototyping.
Methods: Storyboarding, field and market research, interviews, user personas.
Participants: 12 participants from various locations, including China, South Korea, the US, and India.
Results: Participants desired reconnection with old friends.
Insights: Importance of maintaining old friendships
Impacts: Business opportunities for meaningful connection tools, societal importance of nurturing friendships.
Inspiration
During my years in New York, I witnessed the severity of the pandemic and the resulting loneliness experienced by people. They are actively trying to overcome this emerging health issue, especially among young individuals. Instead of solely seeking new friendships, I believe it is crucial for people to consider rebuilding old connections. Inspired by this, I envisioned creating a platform where individuals can reconnect with their past relationships.
Project Duration
The project started in June 2021 and finished in Nov 2022 New York, and was exhibited in New York.
Operation Flow
O'friends focuses on activities to foster interaction. Users update their status daily, expressing feelings or sharing small activities. The app simplifies engagement by offering activity options instead of long posts. Users discover similarities, important events, and join activities with friends. In the "Room," users communicate in real-time, share memories, and plan activities. The app provides methods and activities for users to interact and showcase their personalities.

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