Gujin-National Treasure Chinese Baijiu Packaging by Hua Yun

Gujin-National Treasure Chinese Baijiu Packaging by Hua Yun is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2024

Gujin-National Treasure Chinese Baijiu Packaging

by Hua Yun

A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #153980

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujin-National Treasure Chinese Baijiu Packaging

Gujin-National Treasure is a packaging design for Chinese baijiu. The bottle is made of ceramic, with a white jade colored body and a golden lid and base. The square base recalls a jade seal of ancient Chinese royalty. Five dragons gathered on the outer cover symbolize national prosperity and peace. Inside, a spherical cap carries a dragon pattern. The form draws on Chinese imperial culture and traditional oriental aesthetics. The bottle measures 200 mm in width, 350 mm in height and 200 mm in depth. The design serves as a container and as a decorative object for display and collection.

The Recognition

About the A' Design Award

Gujin-National Treasure Chinese Baijiu Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Gujin-National Treasure Chinese Baijiu Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Gujin-National Treasure Chinese Baijiu Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
Dimensions & Packaging: Width: 200mm x Height: 350mm x Depth: 200mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design
Production Technology: This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
Design Challenge: This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
Research: Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
Inspiration: Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
Project Duration: The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
Operation Flow: In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
Image Credits: HuaYun Design