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A Garden for All Type Design by Danne Ojeda

A Garden for All Type Design by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Education, Teaching Aid and Training Content Design Competition Category.


SilverEducation· 2024

A Garden for All Type Design

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

Silver A' Design Award Winner in Education Category

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Verified Award Winner

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Colors

The Design

About A Garden for All Type Design

This project is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design Drop Caps as a font family. The outcome was multiple font families created by students and inspired on the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best Drop Caps were printed in the book A Garden For All, published by the editorial Epigram Books in Singapore.

The Recognition

About the Silver A' Design Award

A Garden for All Type Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. A Garden for All Type Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. A Garden for All Type Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Typography Design Education and Creative Consulting

We specialize in typography design education, creative direction, and cultural design consultancy. With decades of experience and works in museum collections worldwide, we bring award-winning expertise to educational institutions and cultural organizations.

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Interviews

Grand Interview

Your innovative approach to transforming Singapore Botanic Gardens' natural elements into Drop Caps for A Garden for All Type Design beautifully bridges nature and typography - could you elaborate on how this unique creative direction emerged?

In my teaching practice, I usually look for opportunities that engage students with the industry. I shall perhaps refer to the beginnings. TYPOGRAPHY III is an academic course whose syllabus demands the design of type design prototypes. In this context, I created an assignment called TYPOlogy (Type design), which has manifested in different editions since its inception in 2017. For example, in 2017, students based their creations in architectural forms, in an iteration titled ARCHI-TYPE-ISM. In 2018, students collaborated with Prototypo, a user-friendly, parameter-based font generator, and its creators, where students crafted original typefaces under the feedback and co-supervision of this innovative French studio. In 2020, Almenara Press, based in the Netherlands, selected the typeface Hakkanese (2020) by Lau Li Xuan. This typeface aimed to visualize the Chinese Hakka oral language through drop caps. Hakkanese was selected from a wide range of proposals submitted by my typography students for inclusion in a book published by Almenara Press. In 2022–2023, 'A Garden for All' continued this industry-oriented symbiosis whose outcome was the publishing of the produced typographical works emulating a real design commissioned scenario. A group of students from Typography III course were invited to collaborate with Epigram Books, one of Singapore’s leading publishers, under my creative direction. The students I led from the School of Art, Design and Media, NTU, Singapore, conducted field research in the Singapore Botanic Gardens and designed original Drop Caps for the book 'A Garden for All'. I would also like to express my gratitude to the EPIGRAM BOOKS team, especially Nikki Rosales, Head of Design, and Annisa Lintang Suminar, book designer, for their professionalism and enthusiasm in facilitating such a wonderful collaboration between ADM students and Epigram Books!

The educational framework of A Garden for All Type Design presents an intriguing blend of professional practice and academic learning - how did this industry-oriented approach enhance the students' understanding of typography design?

I view the design of drop caps as the “perfect excuse” to analyse glyph design throughout design (typefaces) history. It offers an excellent opportunity to engage and motivate students in creating type designs that revive, or rather, revitalise the tradition of drop caps. To summarise your inquiry about how this industry-oriented approach enhances students’ understanding of typography design: drop caps provide insight into the history of hand-drawn lettering and the tradition of illuminated initials in manuscripts. Through this, students learn that designing typefaces is rooted in the study of inherited design traditions. Additionally, they also consider the specific context of creation—in this case, the flora and fauna of the Singapore Botanic Gardens and the collaborative effort with Epigram Books. Ultimately, students understand that design is critically and conceptually grounded in ideas that encompass all these processes to produce outcomes that are both timely and significant.

A Garden for All Type Design showcases a remarkable synthesis between Singapore's first UNESCO World Heritage Site and contemporary typography - what were the key challenges in translating botanical elements into coherent typographical systems?

The challenges we faced were primarily logistical and related to time management. We had only half a semester to deliver the outcomes of this project, and the group was at full capacity. To address the limited time, I offered extra individual consultation hours to support the students’ success. Each project ideation and work-in-progress was unique and presented different questions, which made it challenging to manage numerous fruitful ideas simultaneously. However, this is ultimately a positive challenge to have!

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging
Variable dimensions.
Tags
Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology
This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge
To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research
To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration
TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration
The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow
The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents
The copyright rests with the authors.
Team Members
Creative direction of Danne Ojeda.
Image Credits
All design/authors of the Drop Caps and Epigram Books, Singapore

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