Silver Interior Space and Exhibition Design · 2024
Rongbaohang BMW 5S Store
by Yixian Chen
- A' Design Award 2024 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: CX Design
- Estimated Number of Design Views: 23,775
- Verification code FD456CD250 · Verify this award
About Rongbaohang BMW 5S Store
Rongbaohang BMW is an automobile dealership interior located in Tianjin. The layout follows a continuous circular circulation route. The ceilings of the first and second floors are covered with blue transparent acrylic panels, arranged to suggest driving trajectories and flowing water ripples. These panels echo a water landscape formed by a water curtain and a pool. Sustainability guides the project, and the lighting system was rebuilt with wooden grilles set at the high windows. The office area was reduced so that the customer lounge could be enlarged.
Yixian Chen's Rongbaohang BMW 5S Store represents a distinguished contribution to contemporary retail interior design, exemplifying the sophisticated integration of natural materials within commercial spatial practice that has emerged as a defining characteristic of premium automotive environments in recent decades. The installation demonstrates remarkable sensitivity to the experiential dimensions of retail space, transforming the conventional showroom typology into an environment that suggests both gallery and sanctuary through its considered material vocabulary and spatial choreography. The suspended timber lattice system appears to reference traditional architectural screens and pergola structures while achieving thoroughly contemporary expression through its precise geometric repetition and integration with concealed illumination systems. The designer seems to engage with broader conversations within retail design concerning the creation of atmospheric experiences that transcend mere product display, inviting visitors into contemplative relationship with the objects presented. The chromatic restraint and material honesty evident throughout the installation suggest an approach grounded in principles of authentic material expression, where surfaces communicate their essential nature without artifice. The interplay between the warm organic presence of the timber elements and the technological precision of the automotive forms creates productive tension that elevates both components. Visitors may find themselves drawn to consider how architecture and interior design shape our perception of objects and experiences, how material choices communicate values, and how spatial environments can transform commercial transactions into moments of aesthetic appreciation.
Press Kit
- Unique Properties
- It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
- Dimensions & Packaging
- The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
- Tags
- Interior, Commercial, Modern, Natural, Elegant, Store, BMW
- Production Technology
- In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
- Design Challenge
- Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
- Project Duration
- The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
- Operation Flow
- Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
- Research
- This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
- Inspiration
- The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
- Image Credits
- Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023. - Patents
- Copyrights belong to Rex Duan, 2023.
Colors of Rongbaohang BMW 5S Store
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