Readey Reset and Detox Brush by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design Competition Category.
BronzeCosmetic Product· 2024
Readey Reset and Detox Brush
Client: Samantha Global
Bronze A' Design Award Winner in Cosmetic Product Category
Verified Award Winner
Verify Award Status for #155010The Design
About Readey Reset and Detox Brush
Reset and Detox Brush Ready has been developed with the concept of allowing users to instantly perceive a beautiful and confident version of themselves. The novel design transforms hair into a silky-smooth texture, providing a refreshing sensation. Operating at approximately 6,000 vibrations per minute, this hairbrush effectively suppresses static electricity. With twin negative ions and 88 metal pins, it stimulates the scalp, delivering a cool and comfortable experience while aligning the cuticles. The outcome is well-moisturized, tangle-free hair.
The Recognition
About the Bronze A' Design Award
Readey Reset and Detox Brush is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Readey Reset and Detox Brush is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Readey Reset and Detox Brush splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The power of self-healing. People heal themselves.
What has been your main focus in designing this work? Especially what did you want to achieve?
Designing the sensation of stroking the head with the palm of the hand.
What are your future plans for this award winning design?
Debuting in markets around the world.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour. - Dimensions & Packaging
- W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
- Tags
- haircare, hairbrush, beauty care, reset & detox, personal care
- Production Technology
- The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
- Design Challenge
- I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
- Research
- By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design. - Inspiration
- In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage. - Project Duration
- This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
- Operation Flow
- Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
- Patents
- Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
- Team Members
- Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation - Image Credits
- Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
