Shan Ling 3 Shoes Packaging
by Xusong Wang
- Awarded April 15, 2024
- CLIENT: 361°kids
- 934
The inspiration is from Chinese traditional culture, Calligraphy and Idiom. The packaging cover is about the Chinese legend of 'carp leaping over the dragon gate' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. The designer extracts core elements such as fish, gate and water. Using triangle shape and recyclable material makes the packaging extraordinary and environmentally friendly by reducing packaging overall volume, weight and one design for all sizes shoes.
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