Beijing Wangfujing Xiyue Shopping Mall by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2024
Beijing Wangfujing Xiyue Shopping Mall
by Xia Gushuyu Commercial Space Design
Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #157347The Design
About Beijing Wangfujing Xiyue Shopping Mall
Beijing Wangfujing Xiyue is a shopping mall interior covering 19,800 square meters in the central area of Beijing. The design joins traditional Chinese architecture with futuristic elements. Upturned eaves, roof ridge beasts, dougong brackets and caisson ceilings shape the framework, while metal alloys give strength and durability. Three themed points, Yuanshi Kou, Sundial Square and Qiankun Fang, mark the atriums. The first basement floor holds dining and the second holds retail. Light color temperature and brightness are controlled to create varied atmospheres.
The Recognition
About the Golden A' Design Award
Beijing Wangfujing Xiyue Shopping Mall is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Beijing Wangfujing Xiyue Shopping Mall is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Beijing Wangfujing Xiyue Shopping Mall creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Innovative Commercial Space Design Services
We transform retail environments into captivating destinations that blend cultural heritage with futuristic innovation. With two decades of experience shaping China's commercial landscape, our team creates immersive shopping experiences that drive business success. From concept to completion, we deliver spaces that engage modern consumers and elevate brands.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Team Members
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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