Win the Future Free-Range Egg Gift Box by Chien-Cheng Liu is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2024
Win the Future Free-Range Egg Gift Box
Client: Chinyi Eggs Technology
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #157537The Design
About Win the Future Free-Range Egg Gift Box
It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.
The Recognition
About the Silver A' Design Award
Win the Future Free-Range Egg Gift Box is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Win the Future Free-Range Egg Gift Box is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Win the Future Free-Range Egg Gift Box is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Sustainable Packaging and Brand Design Services
We transform brands through innovative packaging and identity design rooted in ESG principles. Our award-winning consultancy helps companies elevate their sustainability credentials while creating compelling visual solutions that resonate with conscious consumers.
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Grand Interview
Your innovative integration of eggshell paper trays in the Win the Future Free-Range Egg Gift Box represents a significant breakthrough in sustainable packaging - could you walk us through the journey of developing this unique material composition that achieves both environmental benefits and structural durability?
We recognize that sustainability is a future trend. To help our clients succeed in this trend, we prioritized sustainability in both design and materials. In the design, we reduced unnecessary post-processing, such as hot stamping or selective varnishing, and used environmentally friendly plant-based ink. This approach makes the packaging easier to recycle and increases the potential for reuse. In material research, we considered types of paper containing calcium carbonate, which is the main component of eggshells. Chinyi Eggs Technology, a major egg supplier in Taiwan, produces kilotons of waste eggshells annually. This inspired the idea of using waste eggshells to make paper, transforming waste into packaging material in line with the cradle-to-cradle sustainability concept. Through repeated testing with suppliers, we ultimately succeeded.
The Win the Future Free-Range Egg Gift Box demonstrates remarkable carbon emission reduction through its material choices - how did you calculate and optimize the ratio of recycled pulp to eggshell powder to achieve the estimated 495.9 kilograms reduction in carbon emissions per ton?
According to data from suppliers and public sources, producing one ton of paper requires approximately 20 trees. From the Ninth National Forest Resources Inventory Report, we know there are 994 trees per hectare of plantation forest, with an average annual growth of 6.15 cubic meters. Dividing these figures gives an annual growth of 0.00619 cubic meters per tree, leading to a carbon sequestration rate of 11.32 kilograms per tree per year. Therefore, producing one ton of paper corresponds to 226.4 kilograms of carbon emissions. Using these calculations, we determined the carbon reduction achieved by this packaging design.
As the Win the Future Free-Range Egg Gift Box was selected for the prestigious 60th Golden Horse Awards, what specific design elements did you incorporate to elevate an everyday item like eggs into a meaningful gift that embodies sustainable luxury?
The core values of Chinyi Eggs Technology are freedom, functionality, and sustainability. Freedom represents free-range eggs, functionality refers to eggs enriched with health-beneficial elements, and sustainability is the vision for the future. The Golden Horse 60’s core value is also the future. Combining these values, the central theme of this packaging is “sustainability is the future.” The design concept, inspired by Tic-Tac-Toe, features three free-range eggs arranged diagonally and six conventionally farmed eggs, symbolizing “freedom winning the future.” The choice of sustainable materials conveys the message that freedom and sustainability are the future.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the gift box was led by Chihe, incorporating ESG principles throughout, from printing to packaging. The printing uses soy-based ink avoids repetitive hot stamping for enhanced recyclability and reflects a commitment to sustainability. This transformation turns ordinary chicken eggs into an ideal gift that conveys sustainable values.
- Dimensions & Packaging
- 200mm x200mm x70mm
- Tags
- ESG, SDGs, Sustainability Reports
- Production Technology
- The paper tray is an environmentally friendly packaging material designed by combining eggshells with recycled paper pulp. By reusing eggshells, considered waste, the material composition of the eggshell paper tray is approximately 85% recycled pulp and 15% eggshell powder. Based on this ratio, it is estimated that for every ton of eggshell paper tray compared to traditional recycled paper, there is a reduction of 495.9 kilograms of carbon emissions.
- Research
- Chihe has successfully addressed Chinyi Eggs Technology’s sustainability requirements through innovative packaging design, aligning with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals). Eric Liu emphasized, “We are delighted to collaborate with like-minded clients, especially at a time when companies are preparing sustainability reports. Our designs can undoubtedly elevate our clients’ sustainability reports.
- Inspiration
- The “Win the future” introduced by Chinyi Eggs Technology, was selected as one of the gifts for the 60th Golden Horse Awards.
- Project Duration
- The project started in October 2023 in Taipei and finished in November 2023 in Taipei, and was exhibited in 60th Golden Horse Awards in November 2023.
- Operation Flow
- Chinyi Eggs Technology developed the technology to reuse discarded eggshells, while Chihe utilized the eggshell paper tray for a new box design. This is a demonstration of innovative thinking, incorporating the benefits of environmental friendliness and recycling, while maintaining excellent durability and texture
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