Tamausagi Bottled Japanese Tea by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2024
Tamausagi Bottled Japanese Tea
Client: Shunbin inc.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #157774The Design
About Tamausagi Bottled Japanese Tea
Tamausagi is a bottled Japanese tea brewed with Uji Gyokuro, a tea made with the traditional Uji method of Kyoto. The bottle has a simple form inspired by wabi-sabi, the Japanese aesthetic of simplicity. The symbol is a rabbit that guided the guardian god of Uji. The bottle depicts a moonlit night with thin clouds, a reference to the Gyokuro method of shading tea leaves from the sun. Gold decoration with a rough texture and a subdued gleam is applied. The black bottle blocks light and protects the tea. A circular window in the box reveals the rabbit symbol.
The Recognition
About the Silver A' Design Award
Tamausagi Bottled Japanese Tea is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tamausagi Bottled Japanese Tea is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tamausagi Bottled Japanese Tea is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Branding and Packaging Design
We craft distinctive brand identities and packaging designs that elevate products and captivate markets. Our expertise spans from traditional Japanese aesthetics to contemporary innovation, delivering solutions that transform how businesses connect with customers.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Dimensions & Packaging
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Tags
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- Production Technology
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Design Challenge
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Research
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Inspiration
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Project Duration
- This brand was launched in Kyoto, Japan in September 2020.
- Operation Flow
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Patents
- Trademark: 2023 Kyoto Tea Cooperative
- Team Members
- Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
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