Jo Chu Sake Bottle by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2024
Jo Chu Sake Bottle
Client: Naorai Co., Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #157858The Design
About Jo Chu Sake Bottle
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
The Recognition
About the Silver A' Design Award
Jo Chu Sake Bottle is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Jo Chu Sake Bottle is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Jo Chu Sake Bottle is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Design for Social Impact
We create transformative designs that address pressing social challenges while delivering commercial success. Our team specializes in product, packaging, and architectural design with deep expertise in sustainability, renewable energy, and community revitalization. Winner of over 100 international design awards, we bring Evolutional Creativity to every project.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - Team Members
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
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