Saia 100 Year Museum Truck Mobile Exhibition

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Saia 100 Year Museum Truck Mobile Exhibition
by YiJun Jiang

Awarded April 15, 2024
CLIENT: Bridgenext
11.282

The Saia 100 Year Museum Truck showcases Saia LTL Freight's century-long history, along with its interactive trucking-related artifacts and truck driver simulator. The Mobile Truck Museum immerses visitors in a classic American success story. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in American history. The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends.

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