Green Field Watchmen Packaging Of Rice
by Peng GuoZhi
- Awarded April 15, 2024
- CLIENT: Peng Guozhi Strategic Packaging Studio
- 72
The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.
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