See the Unseen Immersive Ephemeral Art Exhibition

See the Unseen Immersive Ephemeral Art Exhibition
by INCEPTION Cultural & Creative Co., Ltd

• Awarded April 15, 2024
• CLIENT: GuangZhou TaiKooHui
• 22.005

As the Lunar New Year approaches while most embrace a visible dragon design, the team aim to create a memorable dragon experience that elevates visitors' imagination and memory of the hidden dragon. By partnering with Penique Productions for Taikoo Hui Mall’s CNY, it integrated artistic techniques and mediums to make the dragon elusive with red recyclable film to craft a glass box, this reimagined space offers a sense of elusive presence that enhances the visitor's immersion into the concept of the dragon, aiming to bring new year blessings them in the newly redefined space of the mall.