Lays Dungeons And Dragons Food Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2024
Lays Dungeons And Dragons Food Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Food Packaging
Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.
The Recognition
About the Silver A' Design Award
Lays Dungeons And Dragons Food Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lays Dungeons And Dragons Food Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lays Dungeons And Dragons Food Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Innovative Food and Beverage Experiences
We create memorable moments through our portfolio of beloved brands. From bold flavor innovations to exciting collaborations, our award-winning designs bring joy to billions daily. Discover how we transform everyday snacking into extraordinary experiences.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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