Skip to content
Bits'n'Bites Mobile Application by More By Us

Bits'n'Bites Mobile Application by More By Us is a highly esteemed winner of the very prestigious 2024 A' Design Award in Mobile Technologies, Applications and Software Design Competition Category.


IronMobile· 2024

Bits'n'Bites Mobile Application

by More By Us

Client: More By Us

A' Design Award Winner in Mobile Category

19,266

Verified Award Winner

Verify Award Status for #160199

Colors

The Design

About Bits'n'Bites Mobile Application

The name Bits'n'Bites suggests small snacks and friendly chats. This is a reminder of a time when face to face interactions were more common. In today's digital age, bites points to the idea of using small digital pieces for larger projects. The logo captures this blend of technology and warmth. Its is a symbol of both the joy of real life conversations over coffee and the sharing of information online. It reflects a modern yet cozy approach, where technology enhances human connection.

The Recognition

About the A' Design Award

Bits'n'Bites Mobile Application is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Bits'n'Bites Mobile Application is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Bits'n'Bites Mobile Application is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Our team was inspired to create an app designed to enhance authentic human connections in business. We envisioned recreating the experience of chatting around a table, enjoying drinks and snacks while discussing business. Our focus is on fostering personal connections.

For instance, if you work in HR and need to hire people, you could use the app at a job fair to connect with potential employees. You would share personal updates and internal information about activities like a football game the team organised or fun events you hosted for your team.

On the other hand, imagine your potential employee receiving these updates. When they are ready to change jobs, they would have your personal contact and enough knowledge about you to feel confident in reaching out.

What has been your main focus in designing this work? Especially what did you want to achieve?

Some people say they do business best around a glass of wine. A genuine connection is far more meaningful than a thousand unsolicited emails, and we wanted to experiment with fostering this connection.

We aimed to create a light, enjoyable atmosphere for communicating with people you know, where exchanging ideas in an informal environment is a pleasure. Bright colours help keep the conversation relaxed and enjoyable, adding a personal touch to each interaction.

We explicitly chose not to use AI, as we believe in the value of authentic human connection. Our design is simple yet colourful, light, and stimulating to the senses.

What are your future plans for this award winning design?

I am very happy to announce that our mobile application has been approved to participate in the startup program at Web Summit this November. We are eager to test our idea and gather feedback from the community and investors.

While we are uncertain about the outcomes, we are thrilled about the real-life connections we will create at the event. We hope to soon nurture these connections within our mobile application, further enhancing its value.

Read the Full Interview

Grand Interview

Your innovative approach to balancing digital connectivity with human warmth in Bits'n'Bites Mobile Application has earned recognition through the A' Design Award - could you elaborate on how your team developed this unique concept that bridges traditional face-to-face interactions with modern networking needs?

When we started working on the Bits'n'Bites Mobile App, our team at More By Us wanted to make sure we kept things real. The idea was to use technology to help people connect better, not to get in the way of genuine interactions.We got the whole team involved, from our seasoned designers to our stakeholders, and talked a lot about what makes conversations meaningful, both online and offline. We wanted our app to be easy for anyone to use, whether they’re tech-savvy or not, so we listened to lots of different people to make sure we were on the right track.The app itself is pretty straightforward to use. It has a friendly look and feel, making you feel like you're stepping into a coffee shop where everyone knows your name. We added features like customizable profiles and real-time connections during events to help people kick off chats that feel natural and engaging.This blend of simplicity and warmth is what got Bits'n'Bites noticed and appreciated, even earning us the A' Design Award. Our main aim was always clear: to make sure technology brings us closer, not keeps us apart.

The research phase for Bits'n'Bites Mobile Application revealed a strong desire for genuine connections - what specific insights led to your decision to prioritize human interactions over artificial intelligence in the platform's design?

For the Bits'n'Bites Mobile App, our research really highlighted how much people were craving real, genuine connections. We talked to lots of potential users and found that while they appreciated the quickness that AI and tech bring to communication, they didn’t want it to take over the whole experience. They were looking for something that felt more personal and less automated.What really struck us was how many people missed the simple joys of chatting over coffee or sharing a meal. They wanted the tech to help them get there, not replace it. So, we decided to make sure our app helped set the stage for those real-life meetups rather than feeling like you're just chatting with a machine.This insight led us to design features that encourage more personal interaction, like connections based on interests that help start deeper conversations, and settings that encourage users to meet up in person. We really focused on making the tech thoughtful and helpful, without letting it get in the way of a good, old-fashioned chat.

How did your team address the challenge of creating an intuitive interface for Bits'n'Bites Mobile Application that maintains simplicity while incorporating comprehensive networking features for business professionals?

When we set out to design the interface for the Bits'n'Bites Mobile App, we wanted it to be intuitive and simple, yet fully equipped to meet the needs of business professionals. Our goal wasn’t to outdo everyone else; instead, we aimed to integrate with the most popular tech platforms already being used. This way, we could add value without pulling users too far from their comfort zones.Our team took a very user-centered approach to this challenge. We started by mapping out the key features business professionals need, like networking options, event calendars, and direct messaging. Then, we looked at how people were using existing platforms and figured out how to make those interactions smoother and more natural in our app.We focused on designing a clean, easy-to-navigate interface. This meant big, clear buttons, straightforward menus, and a layout that feels familiar from the moment you open the app. By integrating with platforms our users were already comfortable with, we made sure they could jump right in without having to learn a whole new system from scratch.Ultimately, by respecting our users' habits and preferences, we created an app that doesn’t just try to be better than the rest—it complements and enhances the digital tools they’re already using, making networking a breeze.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The app, initially showcased as a design agency project, now fosters authentic connections amongst business professionals, prioritising human interactions over artificial intelligence. Currently in the MVP (Minimum Viable Product) development stage, it is set to launch in five months, aiming to empower users to form meaningful connections with ease.
Dimensions & Packaging
Hybrid mobile application for iOS and Android devices.
The screen sizes are between 4 and 6,7 inch screens for iPhone and 3 to 6 inch or more for Android devices.
All icons and design elements are vectors, which allows the scale of the design to bigger screens in the future without quality loss.
Tags
UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Production Technology
The design project is meant for hybrid mobile application both available for iOS and Android devices.
The team performed research and created brand identity, user journey, wireframes and high fidelity UI design.
User journey, wireframes and UI design are designed in Figma.
Design Challenge
The most challenging aspect is the imbalance between technological innovation and human-to-human interactions. Overcoming this issue necessitates addressing internal factors, such as entrenched design perspectives, and external factors, including the evolution of technology and shifting user expectations. Despite these hurdles, the continuation of the project is fuelled by a steadfast commitment to creating a platform that genuinely fosters meaningful connections in the digital era.
Research
Research Objectives: To comprehend user needs within professional networking contexts.
Methodology: The approach involves conducting interviews and carrying out usability testing.
Tools Utilised: Engagements include personal meetings and the use of prototyping software.
Participants: A broad spectrum of professionals participated in the study
Results: A pronounced desire for genuine connections is identified, alongside the limitations of current platforms.
Insights: These findings informed the design team, aiming for more meaningful interactions.
Impact: The initiative is set to enhance the networking experience, foster collaboration, and create connections of superior quality.
Inspiration
Bits’n’Bites brings to mind the simplicity of enjoying snacks and engaging in meaningful conversations, reminiscent of the times when face-to-face interactions are more common. In the digital age, the concept of Bits’n’Bites transitions to the online world, where 'bites' cleverly become bytes, highlighting the use of small, digital elements in the creative processes. The logo captures this shift towards a technological focus while retaining the essence of warmth and connection found in personal interactions over coffee. It symbolizes the blend of traditional and digital, where 'bites' now represent the exchange of information online.
The design of the app is inspired by the need to reflect the lively and dynamic nature of human connections. The objective is to translate the essence of spontaneous, in-person interactions into the app’s visual design. By choosing vibrant colors, dynamic imagery, and modern design elements, the aim is to not only capture the user’s attention but to also convey the spirit of lively discussions. These design choices are intended to foster a sense of community and engagement, reminiscent of the enriching experience of face-to-face meetings.
Project Duration
The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Operation Flow
Users scan a QR code, download the Bits’n’Bites app, and create a profile. The app’s intuitive interface facilitates connecting with others, browsing profiles, following individuals from admired companies, and receiving personalised messages, updates, and meeting invitations. The design prioritises simplicity, enabling easy navigation. With a focus on genuine interactions and personalised features, the app enhances networking, fostering meaningful connections and better outcomes.
Patents
More By Us '2023
Team Members
Creative Director: Maria Burgelova
Lead Designer: Maria (Mimy) Yordanova
Senior Designer: Valeria Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Image Credits
People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate