Cats in a Box Communication Design by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award in Advertising, Marketing and Communication Design Competition Category.
IronAdvertising· 2024
Cats in a Box Communication Design
Client: Adote Um Gatinho
A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #161093The Design
About Cats in a Box Communication Design
The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.
The Recognition
About the A' Design Award
Cats in a Box Communication Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Cats in a Box Communication Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Cats in a Box Communication Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
What has been your main focus in designing this work? Especially what did you want to achieve?
It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
What made you design this particular type of work?
We saw an opportunity to talk about a serious social problem, using our creative experience.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Team Members
- Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
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