Silver Interior Space and Exhibition Design · 2024
Huawei Flagship Store Tianjin Binhai Road
by Zhao Chunshui, Dong Tianjie and Jiang Junlu
- A' Design Award 2024 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: Tupdi
- Estimated Number of Design Views: 17,628
- Verification code 62B02C088D · Verify this award
About Huawei Flagship Store Tianjin Binhai Road
Huawei Flagship Store is a retail interior set within a historic building on Binjiang Road in Tianjin. The store covers more than 2,700 square meters and includes a product experience area, a community area, a smart home area, a sports and health area, an art exhibition area and a coffee area. Terrazzo, glass, metal and wood form a simple and modern atmosphere. A diamond-shaped atrium and a sculptural spiral staircase connect the two floors. The restored arcade entrance links the store with the street and offers a place to rest.
Within the evolving discourse of contemporary retail architecture, TUPDI+DLR GROUP's Huawei Flagship Store Tianjin Binhai Road emerges as a compelling meditation on the synthesis of technological aspiration and biophilic necessity, representing a sophisticated contribution to the experiential retail typology that has transformed commercial environments into destinations of sensory and cultural significance. The installation demonstrates remarkable technical accomplishment in its handling of the central moss wall, where preserved botanical materials have been composed into flowing topographic patterns that simultaneously evoke aerial landscape views, cellular biological structures, and the organic algorithms increasingly central to computational thinking. The compositional strategy employs the processional spatial sequence familiar from sacred architecture, drawing visitors along an axis that terminates in what functions almost as an altar of living materiality, inverting traditional retail hierarchies that privilege product display over atmospheric immersion. The warm wood cladding flanking the corridor introduces material warmth that tempers the potentially clinical white volumes, while the strategic placement of living plants in architectural planters extends the biophilic vocabulary into three-dimensional space. Light has been treated as architectural material, with the luminous ceiling coffers creating an effect of natural skylight that supports the nature-integration narrative while providing optimal conditions for product interaction in the peripheral zones visible through the clerestory openings. The human figures captured mid-stride activate questions of scale, rhythm, and the embodied experience of architecture, their motion blur suggesting the temporal dimension of spatial experience. Viewers might consider how such environments negotiate the contemporary tension between digital commerce and physical presence, and what role sensory richness plays in creating meaningful commercial encounters.
Press Kit
- Unique Properties
- Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
- Dimensions & Packaging
- The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
- Tags
- Restoration, Urban renewal, Landmark, Sustainability, Minimalism
- Production Technology
- Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
- Design Challenge
- In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
- Project Duration
- The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
- Operation Flow
- In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
- Research
- In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
- Inspiration
- The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
- Image Credits
- Image #1-5: Photographer RAWVISION studio, 2023.
Colors of Huawei Flagship Store Tianjin Binhai Road
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