Venturi Showcase by Fatih Ozkaya is a highly esteemed winner of the very prestigious 2024 A' Design Award in Furniture Design Competition Category.
IronFurniture· 2024
Venturi Showcase
by Fatih Ozkaya
Client: FTH Design
A' Design Award Winner in Furniture Category
Verified Award Winner
Verify Award Status for #161404The Design
About Venturi Showcase
Venturi provides real value for displaying works of art, perfectly complementing the personality of its owner. Careful use of aspect ratios in the Venturi design has resulted in an experience that maximizes visual power. The continent of the design is aesthetic timelessness, where purity of form combines elegance and durability. Every detail in the design is the result of careful and disciplined research. The most important factor in the emergence of the design was that it had a completely original and strong line.
The Recognition
About the A' Design Award
Venturi Showcase is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Venturi Showcase is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Venturi Showcase is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to automotive-inspired furniture design in Venturi Showcase is striking - could you elaborate on how specific engine components and cylinder arrangements influenced your creative process and final aesthetic decisions?
Automobiles have always been the technological products that interest me most. The harmony of hundreds of parts as a whole is nothing but a great passion for engineering and design. Based on this issue, I designed the Venturi Showcase. Just like automobiles, a design that consists of many different parts but is in perfect harmony as a whole has emerged.
The visual power of Venturi Showcase stems from carefully calculated aspect ratios - what mathematical principles or geometric relationships guided your design choices to achieve this harmonious balance?
Starting from the question of how I can use geometric shapes such as ellipses and rectangles together and in harmony rather than a mathematical principle, and by examining automobile designs that use these two geometric shapes, I took great care to use both geometric shapes in a harmonious manner. This played the biggest role in revealing the visual power of the Venturi.
In developing Venturi Showcase, how did you navigate the challenge of creating an entirely original display solution while ensuring it would maintain its visual impact and relevance for years to come?
Timeless design concept. This concept was the one that I adhered to while designing the venturi, in order to ensure that it preserves its visual power for many years and to add value to the places where it is exhibited.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- VENTURI SHOWCASE. Perfectly complementing the personality of its owner, it provides real value for displaying works of art. Careful use of aspect ratios in Venturi's design has resulted in an experience that delivers the ultimate in visual power.
- Dimensions & Packaging
- 4250X500X2600
- Tags
- F,T,H,L,X,D
- Design Challenge
- The most difficult factor in the emergence of the design was the idea of being completely original and with the highest level of visual power. From the moment the design began to emerge on paper to the tightening of the last screw in production, great attention was paid to visual detail and material quality. In order to be a timeless design, it was aimed to maintain the same visual power even after years.
- Research
- While researching the design, I examined dozens of current showcase designs and in order to have a unique design that would be different from all current showcase designs, I researched hundreds of visuals and videos from all fields, recorded the visual videos I deemed necessary, collected the best details here and brought them together, and as a result, I came up with the VENTURI design.
- Inspiration
- My inspiration for creating the project is my passion for automobiles. While designing, I was inspired by the engine designs of super sports cars. The fact that they are complex but also in order allowed me to come up with this design. The engine cylinder arrangement of automobiles also became my source of inspiration.
- Project Duration
- The project started in Turkey in June 2023 and finished in Turkey in August 2023 and was exhibited at the Istanbul furniture fair in January 2024.
- Operation Flow
- It does not have any working principles. It consists of four fixed columns and shelves fixed in different directions.
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