Pengu Buddy Animal Health Tracking System by Here Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award in Social Design Competition Category.
IronSocial· 2025
Pengu Buddy Animal Health Tracking System
Client: Georgia Aquarium
A' Design Award Winner in Social Category
Verified Award Winner
Verify Award Status for #163059The Design
About Pengu Buddy Animal Health Tracking System
Pengu Buddy is an animal health tracking system designed for a penguin habitat. The system combines an underwater robot with a mobile application. The robot serves as a toy for penguins and encourages activity through games that visitors control from the application. During play, the robot collects visual and acoustic data and sends the data to a dashboard used by keepers for health monitoring. The application also offers educational content about penguins and options to support conservation through donations and gifts.
The Recognition
About the A' Design Award
Pengu Buddy Animal Health Tracking System is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Pengu Buddy Animal Health Tracking System is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Pengu Buddy Animal Health Tracking System is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
UX Design for Social Impact and Conservation Technology
We create interactive systems that bridge technology and social good. Our expertise spans user research, interface design, and innovative solutions for wildlife conservation, education, and public engagement. From concept to implementation, we transform complex challenges into intuitive experiences.
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Design Interview
What is the main principle, idea and inspiration behind your design?
My most important design principle is: Design with intent, not assumption. Every decision—visual, functional, or strategic—should be grounded in purpose and empathy, not personal preference or guesswork. I believe good design solves real problems and respects the context of its users.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of this work was to explore how technology can facilitate more empathetic and meaningful interactions between humans and animals. Building on what I learned from designing PenguBuddy, I wanted to push the boundaries of ACI—not just in functionality, but in emotional connection and mutual understanding.
My goal was to create a design that respects both species’ needs, supports animal welfare, and rethinks what “interaction” means beyond the human context. Ultimately, it’s about contributing to a future where technology helps foster coexistence—rather than control—between people and animals.
What are your future plans for this award winning design?
My future plans involve continuing to design for impact—especially in areas where technology, accessibility, and social equity intersect. I’m particularly interested in exploring how AI and inclusive design can shape more ethical, meaningful digital experiences. What’s next for me is growing as both a designer and a design advocate—taking on more cross-functional challenges, mentoring others, and contributing to work that not only solves problems, but also empowers underrepresented voices. I also hope to bring more of my ideas into public platforms—through speaking, writing, or design awards—to spark conversations that move our industry forward.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PenguBuddy is an interactive health data tracking system combining technology and wildlife care. It features an underwater robot that acts as both a playful toy for penguins and a data collection tool for keepers. The companion mobile app lets visitors control the robot, enjoy immersive interactions, access educational content, and support conservation through donations and gifts. This innovative solution drives positive social impact in wildlife conservation and public engagement.
- Dimensions & Packaging
- The mobile app interface was designed with iOS guidelines. The underwater robot dimensions: Width 640 mm x Depth 120 mm x Height 500 mm
- Tags
- Animal Computer Interaction, Health Monitoring, Interactive Robot, Penguin Conservation, Education, Visitor Engagement, Mobile App
- Production Technology
- We used Figma and Adobe After Effects to design UI interfaces and also leveraged Rhino to create and render the underwater robot 3D model. Beyond that, we also tested some sensor hardware in the Georgia Institute of Technology ACI Lab.
- Design Challenge
- The central design challenge involved harmonizing penguin welfare with captivating visitor interaction, navigating obstacles such as robot durability, online data processing, and ethical animal engagement. Solutions prioritized two key areas: meticulous material testing and ethical design, ensuring robot safety and scientifically informed movement patterns for responsible monitoring. And user-centric interaction design, featuring an intuitive mobile application with gamification and educational content to transform visitors from passive observers to active participants in penguin welfare.
The first is the rigorous material testing and ethical design. The underwater robot materials were extensively tested for safety and durability. The movement patterns were carefully designed to mimic animals in the African penguin colony and were informed by research scientists to guarantee ethical monitoring practices.
On the other hand, we conducted user-centric interaction design. The mobile application prioritized intuitive controls, catering to a diverse user base. Gamification and educational content were integrated to foster active, empathetic engagement, transitioning visitors from passive observers to active participants in penguin welfare. - Research
- This research involved multiple research approaches, including field study, 30 hours of observation, 8 interviews with keepers and visitors, and prototype testing with 12 participants. Observation helped us understand interactions between visitors, keepers, and penguins. Interviews revealed pain points and expectations. We explored existing health tracking technologies and developed core design concepts using environment enrichment, robot interaction, and AI data insights. User feedback from prototype testing guided our design improvements.
- Inspiration
- Zoo animals, including penguins, often experience mood and behavior changes due to environmental and habitual shifts, leading to depression, reduced appetite, and decreased activity. However, the existing technology lacks effective data tracking for individual penguins.
The design solution draws inspiration from penguins' natural play behaviors and environmental enrichment strategies. By leveraging interactive robotic technology, we created a system that tracks penguin activity data and fosters engaging interactions between penguins and humans. - Project Duration
- The project started in January 2023 and completed concept phase on February 2024 in Atlanta.
- Operation Flow
- This project connects penguins, visitors, and keepers through an interactive system. Visitors control the robot via the app, creating playful interactions with penguins. The robot collects visual and acoustic data about penguins' activity and sends it to the keeper's dashboard for health monitoring. The app further enriches the visitor experience through educational content and conservation content, facilitating a meaningful connection between human interaction and scientific observation.
- Patents
- N/A
- Team Members
- UX Designer: Yuwei Li
UI Designer: Xinyue Ren, Yuchuan Yu
Industrial Designer: Han Huang, Youyang Hao - Image Credits
- Melody Moore Jackson, Georgia Tech ACI Lab
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