Girls Find Girls App by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Mobile Technologies, Applications and Software Design Competition Category.
SilverMobile· 2025
Girls Find Girls App
Client: OYYX Design Studio
Silver A' Design Award Winner in Mobile Category
Verified Award Winner
Verify Award Status for #164966The Design
About Girls Find Girls App
Girls Find Girls is a mobile app for females to research industry and understand female presence. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be biased by gender. It requires deep knowledge and a great amount of time to dig out female-centered career insights. This app seeks to leverage on live data, advanced insights and woman organizations to help young girls and adult females to see the industry through their own perspective.
The Recognition
About the Silver A' Design Award
Girls Find Girls App is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Girls Find Girls App is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Girls Find Girls App is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Data-Driven Product Design Services
We transform complex B2B data into intuitive user experiences. With expertise in enterprise platforms and human-centered design, we create digital products that empower users and drive business impact. Award-winning design studio led by Mastercard Product Design Manager.
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Grand Interview
Your innovative approach to female career empowerment through the Girls Find Girls App has earned Silver recognition at the A' Design Award - could you share the pivotal moment that inspired you to address gender bias in career exploration through data analytics?
I recently came across numerous social media posts from parents of teenage girls. It’s very common to see them asking career coaches whether a certain major is suitable for girls. Unfortunately, these questions often go unanswered.One day, I watched a replay of a video session where a teenage girl’s father asked the career coach which majors girls tend to excel in. The coach fell silent for a moment, then admitted that he could not identify many majors where girls specifically perform better.These moments are heartbreaking for me to witness. They remind me of my own experiences, as well as those of many female friends, who often felt they couldn’t succeed in certain fields — even though many women have already achieved remarkable success across a range of careers.Reflecting on these conversations, I believe there is a significant opportunity to help teenage girls and their parents make more informed decisions, using data on women’s labor force participation and success. I would love to explore creative solutions to empower these families with confidence and better support them as they navigate educational and career choices.
The Girls Find Girls App uniquely presents industry data without using male presence as a benchmark - what led to this distinctive design decision, and how does it contribute to your mission of helping women see industries through their own perspective?
This decision draws on both user research and my personal experience. According to the research, many female participants primarily want to understand whether a particular industry is a good fit for them. Their focus is not on competing with men, but rather on assessing their own potential for success. Simply knowing that a significant number of women have already succeeded in a given field is often enough to help them feel confident in their decision. This insight resonates with my own experience as well: seeing successful women has motivated me far more than comparisons between women and men ever did.
Your research indicated that lack of female representation significantly influences career choices - how did this insight shape the specific features and data visualization methods in the Girls Find Girls App?
Research has shown that the number of women present and their levels of participation are strong indicators of female representation. These metrics were prominently featured on both the main page and the industry detail pages. Presenting this data allows target users to quickly get a high-level overview and easily compare different industries.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
- Dimensions & Packaging
- The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
- Tags
- App, Female, Career, Data Analysis, Gender Bias
- Production Technology
- Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
- Design Challenge
- The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
- Research
- 6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
- Inspiration
- Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
- Project Duration
- The project started in June 2024 to Oct 2024 in Jersey City, NJ.
- Operation Flow
- Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders. - Image Credits
- Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com
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