Silver Meta, Strategic and Service Design · 2025
Urbaner Customer Experience Website Packaging
- A' Design Award 2025 Silver Winner in Meta, Strategic and Service Design
- Awarded April 15, 2025
- CLIENT: Deeeep Creative Lab
- Estimated Number of Design Views: 99,843
- Verification code BC3299E7DB · Verify this award
About Urbaner Customer Experience Website Packaging
Urbaner is a brand and service strategy for a beard grooming product created for the Japanese market. The strategy covers product planning, a responsive one-page website, packaging and an online community. The trimmer uses a motor and high-carbon steel blades made in Japan, and its compact form allows beard adjustment at any time. The packaging combines varied typography with a simple inner box that explains product use. Urbaner presents grooming as a way to express personal style, and the website guides visitors from first interest to purchase.
Urbaner Customer Experience Website Packaging by Deeeep Creative Lab exemplifies the convergence of digital interface design and physical product presentation that characterizes contemporary brand experience strategy, demonstrating how unified visual systems can articulate coherent identity across disparate touchpoints. The work positions itself within the evolving tradition of comprehensive brand ecosystem development, where digital and tangible elements must speak a consistent visual language while respecting the unique affordances of each medium. The compositional sophistication evident in the arrangement reveals careful consideration of how consumers encounter brands across multiple contexts, from intimate smartphone interactions to immersive desktop experiences to tactile retail encounters. The chromatic strategy proves particularly accomplished, employing high-saturation orange and yellow accents that ensure immediate recognition and memorability while the restrained neutral grounds maintain premium positioning and prevent visual fatigue. Typography functions as both information carrier and expressive brand element, with the bold decorative letterforms suggesting confidence and contemporary relevance while supporting text demonstrates appropriate restraint and hierarchy. The integration of lifestyle photography featuring a relatable human presence elevates the presentation beyond mere product display toward aspirational narrative, inviting consumers to envision themselves within the brand world. The physical packaging elements demonstrate thoughtful translation of digital brand codes into three-dimensional form, where flat color fields and bold typography maintain recognizable identity while adapting to structural requirements. The overall presentation invites contemplation of how brands manifest across the increasingly fluid boundaries between digital and physical experience, asking viewers to consider the careful choreography required to maintain coherent identity across such diverse manifestations.
Press Kit
- Unique Properties
- The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
- Dimensions & Packaging
- CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
- Tags
- Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
- Production Technology
- 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection. - Design Challenge
- A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
- Project Duration
- This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
- Operation Flow
- URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable. - Research
- Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms. - Inspiration
- Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
- Image Credits
- Deeeep Creative LAB,URBANER,2024