Minghong Ou's Panlong Tiandi Mtpt Retail Store presents an interior retail environment where warm natural wood tones establish dominant chromatic presence across expansive ceiling planes and vertical…

Minghong Ou's retail environment establishes a sophisticated interplay between natural material warmth and industrial spatial clarity through a carefully calibrated compositional architecture that…

Minghong Ou's Panlong Tiandi Mtpt Retail Store interior manifests a refined architectural meditation where warm-toned Japanese oak elements establish a pervasive chromatic foundation in honey-blonde…

Minghong Ou's Panlong Tiandi Mtpt Retail Store presents a sophisticated architectural interior where material honesty and spatial restraint converge to articulate a contemporary retail environment…

Minghong Ou's Panlong Tiandi Mtpt Retail Store presents a refined exercise in spatial minimalism wherein pale ash wood structural elements articulate a geometric vocabulary against cool gray-green…

Panlong Tiandi Mtpt Retail Store by Minghong Ou is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.

BronzeInterior· 2025

Panlong Tiandi Mtpt Retail Store

by Minghong Ou

Client: ImSD

Bronze A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #167435

View at A' Design Award Press Release Award Badge

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The Design

About Panlong Tiandi Mtpt Retail Store

This project is located in Panlong Tiandi, in the northeastern part of Xujing Town, Qingpu District, Shanghai. The space combines the profound cultural heritage of Panlong Ancient Town with the characteristics of Mtpt products, using materials, shapes, sounds, and light and shadow to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of Touching Nature, allowing the beauty of nature to enter within the space and achieving a symbiotic fusion between architecture and landscape.

The Recognition

About the Bronze A' Design Award

Panlong Tiandi Mtpt Retail Store is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Panlong Tiandi Mtpt Retail Store is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Panlong Tiandi Mtpt Retail Store splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Nature-Inspired Interior Design Services

We transform commercial and residential spaces through innovative design that blurs boundaries between indoors and nature. Our Shanghai-based studio, recognized with international design awards, specializes in creating immersive environments using natural materials, sound installations, and thoughtful spatial flow. From retail experiences to luxury residences, we bring poetic design vision to life.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
Dimensions & Packaging: Width 14100mm x Depth 8400mm x Height 4100mm
Tags: "sound, installation, symbiosis, retail, micro-cement"
Production Technology: The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
Design Challenge: The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
Research: The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
Inspiration: Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.
Project Duration: The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
Operation Flow: We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.