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Paul Joshua Martinez Calderon's De Muros a Marcas Street Art Cathedra and Art Book presents a vivid chromatic encounter dominated by the complementary tension between saturated cobalt blue and cadmium
Paul Joshua Martinez Calderon's De Muros a Marcas Street Art Cathedra and Art Book presents a commanding chromatic statement anchored in a radiant cadmium yellow field that establishes immediate visua
Paul Joshua Martinez Calderon's De Muros a Marcas Street Art Cathedra and Art Book presents a comprehensive flat-lay photographic tableau arranged across a neutral surface, establishing an isometric b
Paul Joshua Martinez Calderon's De Muros a Marcas Street Art Cathedra and Art Book presents an evocative architectural vignette where the viewer encounters a solitary figure positioned within a dense
Paul Joshua Martinez Calderon's Street Art Cathedra and Art Book presents an overhead documentation revealing a richly layered pedagogical environment anchored by a vibrant teal cutting mat whose orth

Bronze Education, Teaching Aid and Training Content Design · 2025

De Muros a Marcas Street Art Cathedra and Art Book

by Paul Joshua Martinez Calderon

  • A' Design Award 2025 Bronze Winner in Education, Teaching Aid and Training Content Design
  • Awarded April 15, 2025
  • Estimated Number of Design Views: 15,050
  • Verification code 5D846B3CAF · Verify this award
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About De Muros a Marcas Street Art Cathedra and Art Book

De Muros a Marcas is an elective university course and art book created to teach art and design students about street art and its influence on contemporary design. The syllabus was developed with input from design professionals and covers historical and contemporary insights, practical projects and a final project across fifteen weekly classes. The art book measures 32 cm by 28 cm and combines hand-drawn illustrations made with alcohol-based markers and acrylic paints with digital illustrations. Slides and printable A4 templates support each class session.

Paul Joshua Martinez Calderon's Street Art Cathedra and Art Book represents a thoughtful contribution to contemporary design pedagogy, specifically addressing the intersection of urban visual culture and formalized educational frameworks through accessible print media designed to engage learners across varied backgrounds and artistic experiences, the work participates in the broader movement within contemporary design education toward inclusivity and cultural relevance, drawing upon the expressive vocabulary of street art traditions while translating that often ephemeral and spatially specific visual language into portable, reproducible, and pedagogically structured formats suitable for classroom and independent study contexts, the compositional achievement evident in the book's cover design demonstrates sophisticated understanding of attention economics and visual communication principles, employing the complementary contrast of saturated blue and yellow hues to create immediate optical impact that commands viewer attention even within visually crowded environments while the gestural typographic treatment evokes the energetic spontaneity associated with urban aerosol culture, creating authenticity markers that signal alignment with street art communities rather than academic distance from them, the integration of illustrative cartoon elements within and around the typographic composition adds narrative accessibility and visual charm that may serve to reduce intimidation factors sometimes associated with specialized artistic instruction, potentially broadening the work's appeal to younger learners or those approaching creative practice without prior formal training, the chromatic sophistication of the limited palette demonstrates how restriction can generate visual power, the blue-yellow complementary pairing creating maximum chromatic contrast while maintaining clear legibility of the complex layered letterforms, the technical execution visible in the precision of the graphic rendering suggests professional design standards applied with care to ensure reproduction quality across printing contexts, the thematic significance of this educational resource extends beyond mere instruction in technique to encompass questions of cultural legitimacy, artistic democratization, and the ongoing negotiation between institutional art education and self-taught street art traditions that have historically existed in productive tension, by creating pedagogical materials that honor street art's aesthetic vocabulary and cultural positioning while providing systematic instruction typically associated with formal education, the work potentially serves bridge-building functions that acknowledge the value and sophistication of urban visual culture while making its techniques and conceptual frameworks accessible to learners who might not otherwise encounter this material in traditional educational settings, the choice to photograph the book in an active studio context surrounded by working creative tools rather than in isolated neutral space reinforces the practical application focus and situates the publication within authentic creative practice environments, the presence of human hands gently supporting and displaying the book adds essential warmth and suggests the human transmission of creative knowledge, the mentor or peer sharing valuable resources, the work invites viewers to consider how educational materials themselves can embody the values and aesthetics they seek to teach, how pedagogical design choices communicate respect for subject matter and intended audiences, and how the ongoing evolution of design education might continue to expand its cultural responsiveness and accessibility while maintaining rigor and systematic knowledge development.

Press Kit

Unique Properties
This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensions & Packaging
The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Tags
Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Production Technology
The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Design Challenge
The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Project Duration
The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Operation Flow
The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
Research
For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration
Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.

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