Press Release
De Muros a Marcas Street Art Cathedra and Art Book by Paul Joshua Martinez Calderon Receives the Bronze A' Design Award in Education, Teaching Aid and Training Content Design
Paul Joshua Martinez Calderon recognized for education, teaching aid and training content design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ De Muros a Marcas Street Art Cathedra and Art Book by Paul Joshua Martinez Calderon has been granted the Bronze A' Design Award in the Education, Teaching Aid and Training Content Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About De Muros a Marcas Street Art Cathedra and Art Book
De Muros a Marcas is an elective university course and art book created to teach art and design students about street art and its influence on contemporary design. The syllabus was developed with input from design professionals and covers historical and contemporary insights, practical projects and a final project across fifteen weekly classes. The art book measures 32 cm by 28 cm and combines hand-drawn illustrations made with alcohol-based markers and acrylic paints with digital illustrations. Slides and printable A4 templates support each class session.
Award Record
Paul Joshua Martinez Calderon is a winner of 1 A' Design Award, including this recognition.
About the A' Education, Teaching Aid and Training Content Design Award
The A' Education Design Award is an international competition recognizing good education products and projects by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to education designers, teaching aid designers, training content creators and curriculum developers from all countries. Entries typically include textbooks, e-learning platforms, educational games, training manuals, instructional videos and interactive whiteboards. Awarded education designs are published at https://designers.org/design-category/education
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167455
- A' Design Award Page: https://competition.adesignaward.com/167455
- Media Showcase: https://www.designnewsroom.com/!167455
- Laureate Profile: https://designers.org/d/363517
- Further Information from the Laureate: https://repositorio.usil.edu.pe/entities/publication/0a28bfb
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- De Muros a Marcas Street Art Cathedra and Art Book
- Function
- Street Art Cathedra and Art Book
- Category
- Education, Teaching Aid and Training Content Design
- Discipline
- Service Design
- Industry
- Education
- Colors
- Black, Dark Slate Gray, Dark Slate Blue, Orange and Gray
- Images
- 5
The Recognition
- Laureate
- Paul Joshua Martinez Calderon
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167455
Design Details
- Unique Properties
- This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
- Inspiration
- Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
- Research
- For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
- Challenge
- The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
- Realization and Technology
- The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
- Operation and Interaction
- The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
- Project Duration and Location
- The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
- Specifications
- The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
- Keywords
- Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
