Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award in Interior Space and Exhibition Design Competition Category.
IronInterior· 2025
Cheetos Cheesy Verse 2024 Immersive Experience
by PepsiCo Design and Innovation
A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #169566The Design
About Cheetos Cheesy Verse 2024 Immersive Experience
Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.
The Recognition
About the A' Design Award
Cheetos Cheesy Verse 2024 Immersive Experience is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Cheetos Cheesy Verse 2024 Immersive Experience is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Cheetos Cheesy Verse 2024 Immersive Experience is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Innovative Snack and Beverage Brand Experiences
We bring our iconic brands to life through immersive experiences and creative innovations. From interactive installations to bold product launches, discover how we create memorable moments that celebrate the fun personalities and bold flavors of our global portfolio.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
- Inspiration
- Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
