Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation Wins the A' Design Award in Interior Space and Exhibition Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Cheetos Cheesy Verse 2024 Immersive Experience

Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.

About PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

Award Record

This recognition makes PepsiCo Design and Innovation of PepsiCo Design & Innovation a winner of 127 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2024 - 2025 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/169566
• A' Design Award Page: https://competition.adesignaward.com/169566
• Media Showcase: https://www.designnewsroom.com/!169566
• Laureate Profile: https://designers.org/d/133313

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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