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Katsunori Nagai's Nagisa Bakery Interior Space presents a harmonious composition organized along a strong horizontal axis, anchored by a substantial timber display counter occupying the immediate…

Nagisa Bakery Interior Space by Katsunori Nagai is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.


BronzeInterior· 2025

Nagisa Bakery Interior Space

by Katsunori Nagai

Client: Nagisa Bakery

Bronze A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #170623

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The Design

About Nagisa Bakery Interior Space

Nagisa Bakery is a bakery interior in Osaka, Japan. The spatial composition expresses the themes of shore and sea through designs and colors that emphasize lines. Baguette bread is displayed like surfboards, propped against corrugated slate, a material commonly used for the roofs of beach huts. Eight shades of blue paint are applied to the ceiling to create the effect of louvers. Existing equipment and fixtures were reused, which reduced waste and construction costs. Distinct materials set the display area apart and draw attention to the products.

The Recognition

About the Bronze A' Design Award

Nagisa Bakery Interior Space is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Nagisa Bakery Interior Space is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Nagisa Bakery Interior Space splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Where to Get It

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Interviews

Grand Interview

Your innovative approach to expressing shore and sea elements through line-emphasizing designs in Nagisa Bakery Interior Space beautifully captures the coastal essence - could you share the creative journey that led to this distinctive spatial composition?

Nagisa in Nagisa Bakery means wave in Japanese. We wondered if we could express such a wave in the most eye-catching central fixture. The shape of a wave is an irregular curve, but it is too simple to express it by simply using a curved space. Furthermore, curves are more expensive to produce than straight lines. Therefore, we thought that by mixing materials with different expressions in the straight lines to create a gradation, we could express a wave-like curve in the straight lines.The selected materials are two types of laminated plywood. The cross section of laminated plywood is a collection of thin straight lines. We mainly used general laminated plywood, but in some parts, we randomly placed laminated plywood with green and blue cross sections from Takizawa Veneer Co., Ltd., a Japanese building material manufacturer, in the straight lines to express the appearance of waves in the straight lines.

The ceiling design of Nagisa Bakery Interior Space features eight shades of blue louvers that visualize the beat of the chorus from "Nagisa Hotel" - how did you translate this musical inspiration into architectural elements while maintaining functionality?

The name Nagisa Bakery was inspired by the image of the song "Nagisa Hotel" by Japanese musician Southern All Stars. The song has a melody line like a gentle wave, and we thought that by embodying this melody line, we could express the wave. However, since the central fixture is the part we wanted to highlight as a space, we placed it so that the gaze would not be too concentrated. These louvers express the image of gentle waves in the ocean.The spacing of the louvers represents the melody of the song, and the colors represent the musical scale. The eight types of blue louvers form a gentle gradation, and were placed to gently bring the entire space together.These louvers are an essential base material for constructing the ceiling, so the construction costs are much lower than installing new louvers. Moreover, we designed them to be easily fixed in the necessary parts.

In creating Nagisa Bakery Interior Space, you reimagined baguette displays as surfboards against corrugated slate - what inspired this unique intersection of bakery functionality and beach aesthetic, and how has it impacted customer engagement?

When I was thinking about how to display the products, the client told me that Nagisa Bakery would be focusing on baguette bread, so I searched for a way to display them that would evoke the sea. I wanted to use building materials like those used at beach huts, and while looking around beach huts and outdoor shops, I noticed surfboards leaning up against a particularly eye-catching wall. At that time, I thought that if I displayed the baguette bread like a long, thin surfboard, the unusual appearance would be memorable to customers. So I thought about whether I could display it leaning up like a surfboard, and I came up with the corrugated slate used on the roofs of beach huts. The baguette bread could be placed exactly in the recessed area formed by the wave shape. Products displayed in this way were an easy-to-understand way to communicate Nagisa Bakery's brand image, and customers developed an attachment to the store.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The spatial composition expresses the elements of "Shore" and "Sea" with designs and colors that emphasize lines.
It proposed displaying the baguette bread like surfboards against corrugated slate, the type of slate used for the roofs of beach huts.
Eight shades of blue louvers are planned for the ceiling.
In terms of color and pitch, we expressed the beat of the chorus part with intervals and the scale with colors to give form to the melody of "Nagisa Hotel",one of the component parts.
Dimensions & Packaging
Room dimensions w6000mm x d12000mm x h2700mm
Tags
Interior Space, Space Design, Architecture, Store Design, Interior, interior design, bakery shop, bakery, japan
Production Technology
The owner is an insurance agent who has a philosophy of being "the most energetic insurance agent in japan," and he opened a bakery out of his strong desire to bring a source of energy to the local community. Therefore, he decided to reconstruct the space of the store by using the source of energy of the owner as the spatial components (the beach, the beach house, the ingredients of , surfing, his favorite music), and to reflect the added value of the space as a new attraction.
Design Challenge
The most difficult part was to fulfill the client's wishes to the maximum extent possible within the limited budget. nevertheless, in order to realize the client's wishes, we painted eight different shades of blue paint on the inexpensive ceiling undercoat, which was a must-have item, to create the effect of louvers. we also rationalized costs by using mass-produced and inexpensive corrugated slate roofing material for the corrugated sheets on which the baguette bread are displayed.
Research
Prior to designing the interior space, a review of the local situation was conducted. The existing establishment was a butcher shop, and the specifications required for operating a bakery presented no issues. Furthermore, due to the usability of much of the existing equipment and fixtures, a decision was made to repurpose them in a new configuration. This reuse allowed for a reduction in waste and a decrease in construction costs.
Inspiration
This is a bakery in Osaka.
The owner has a strong desire to bring energy to his local area, and said he wanted to open a bakery where he could bake bread every morning and have people feel energized by eating it.
The owner loves surfing and the song "Nagisa Hotel" by the Japanese band Southern All Stars.
In order to bring energy to his customers, he wanted to create a place that he loves, a place that makes him feel energized, so he named it "Nagisa Bakery".
Project Duration
The project began in August 2024, and it was decided that the store would open in a commercial facility called Sunpia Komyoike in Sakai city, Osaka prefecture. It is scheduled to open on November 23, 2024.
Operation Flow
Creative measures were taken to heighten customer curiosity. Large, eye-catching fixtures were placed in the center of the sales floor, and the flagship product, baguette bread, was displayed as surfboards, propped up against corrugated slate, the material commonly used for beach hut roofs. Eight shades of blue louvers were planned for installation on the ceiling. By separating the display area from the rest of the store with distinct materials, the intent was to draw greater attention to the products.
Image Credits
All photos copyright : Photographer Junichi Usui

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