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Wu yao's Banov Store Graphic presents a resplendent example of contemporary cultural branding that synthesizes architectural ornament with graphic identity design, establishing a visual system…

Banov Store Graphic by Yao Wu is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


BronzeGraphic· 2025

Banov Store Graphic

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Bronze A' Design Award Winner in Graphic Category

13,887

Verified Award Winner

Verify Award Status for #170673

Colors

The Design

About Banov Store Graphic

Banov Store is a graphic pattern design created for a store located along the route of the Ten Thousand Miles Tea Road in China. The wallpaper patterns are inspired by the major cities along the tea route, combining city outlines, natural scenery and animal figures. Three sets of patterns are based on the architectural features of the historic Ba Gong house, which are simplified and rearranged into visual symbols. The style refers to nineteenth century arts and crafts design. The patterns are also applied to store spaces, exhibitions and product packaging.

The Recognition

About the Bronze A' Design Award

Banov Store Graphic is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Banov Store Graphic is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Banov Store Graphic splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Where to Get It

Cultural Heritage Visual Design Services

We transform ancient Chinese aesthetics into contemporary brand identities. Our award-winning team specializes in packaging, illustration, and visual communication design that bridges tradition with modern markets. From the Forbidden City to global brands, we create culturally rich designs that resonate.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
Dimensions & Packaging
The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
Tags
graphic,Panoff's Gifts
Production Technology
The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
Design Challenge
How to integrate the art style of the 19th century into modern creation is our focus
Research
As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
Inspiration
As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
Project Duration
The project started in Beijing in January 2024 and was completed in Beijing in February 2024
Operation Flow
Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
Team Members
Original designer :Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao

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